Episode #1: Introduction to The Athena Arena Digital Marketing Podcast

Welcome to Episode #1 of The Athena Arena PodcastThe Digital Marketing Podcast & Content Marketing Strategy Academy for Aspiring 6, 7, and 8-figure (what I call) Wonder Woman Brands & Mastering Your Inner Game.

And for all you gorgeous and talented men out there…don’t let the “Wonder Woman Brands” thing throw you! This is as much for men as it is for women.

(I’ll have more about the whole Athena Arena and “Wonder Woman Brand” thing in an upcoming episode )

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Hey there!

Liz Gracia Founder of The Athena Arena and Digital Marketing Podcast HostWelcome to Episode #1 of The Athena Arena PodcastThe Content & Digital Marketing Strategy Academy for Aspiring 6, 7, and 8-figure Wonder Woman Brands & Mastering Your Inner Game

And for all you brilliant and talented men out there…don’t let the “Wonder Woman Brands” thing throw you! This is as much for men as it is for women.

(I’ll have more about the whole Athena Arena and “Wonder Woman Brand” thing in an upcoming episode )

This digital marketing podcast intends to take you from online overwhelm, meaning “you can’t keep up and don’t know where to begin,” to deep-rooted clarity and confidence.

This digital marketing podcast intends to help you:

  • A Content marketing podcast to begin or continue your online business building journey-E1Begin your content marketing journey,
  • Build a successful online business, and
  • Let go of the overwhelm and perfectionism tendencies that may be running your digital marketing show.

You do not need to be everywhere doing everything whatsoever!

Here’s something different, this podcast also intends to help you “Master Your Inner Game.”

And not necessarily in the usual way.  I will address Mastering Your Inner Game in next week’s episode #2.

But in the meantime…

My name is Liz Gracia, and I have been running a small digital marketing agency since 2009. I started off specializing in SEO-driven WordPress website design for small businesses and conscious solopreneurs.

Since then, I have tackled all areas of the digital marketing landscape, including:

  • A digital marketing podcast - The Athena ArenaSEO-SEM (search engine optimization-search engine marketing)
  • Developing a content marketing strategy in general,
  • Personal branding and the significance of branding in general,
  • Email marketing & list building,
  • Building sales funnels,
  • A/B split testing landing pages and opt-in email forms,
  • PPC advertising,
  • Social media marketing,
  • Video marketing,
  • Podcasting,

And so much more!

But before I go much further, the format of this podcast will alternate between online marketing and business-related topics to Mastering Your Inner Game-mindset growth topics.

So if you prefer one over the other, you’ll know there are two episodes each month.

What Do 6, 7, & 8-Figure Brands Do for Their Online Success?

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Now, beyond digital marketing, I have been a business owner in one way or another right out of college and have much to offer on the business-building topic in general.

If you are a fan of Nantucket Island or spent summers there in college, you may have seen the restaurant that I ran and owned for nearly 15 years, starting my sophomore summer of college, called The Morning Glory Café.

If you’ve ever had a Morning Glory Muffin around the country, that recipe was born on Nantucket at the Morning Glory Cafe.

Now let me tell you, there is so much insight and wisdom to gain:

  • The Morning Glory Cafe -Nantucket MA-print by Eric Holchrunning a seasonal, bustling restaurant,
  • with lines out the door most of the day (breakfast, lunch, and dinner),
  • out of a challenging facility (an old scallop shack built in the 1960s-ish?!?),
  • not to mention staffing and housing issues on Nantucket, and any resort communities, for that matter.

I always felt like outside of an MBA, owning a seasonal restaurant in a bustling resort town was a close second to honing many skills.

What other businesses have I launched?

While running the restaurant, I got bored and wanted something more.

So I started a specialty home furnishings, gifts, and décor store on Nantucket, which eventually turned into a full-time retail operation in Boston’s Back Bay on Newbury Street. This business, known as Sweet Peas Home, I owned and operated for ten years.

From this, I branched into a mail-order catalog, an e-commerce website, and wholesale lines of goods, which have led to trade shows,  specialty retail store launch consulting, and small-scale manufacturing.

So, there are a lot of topics I can cover in this podcast. And if you have particular questions or issues beyond digital marketing, I welcome them.

And on that note, you can ask me a question that could eventually become a podcast at TheAthenaArena.com/questions

This podcast will come out every Wednesday.

And next week, I will cover the topic of “Mastering Your Inner Game.”

What does it mean, and why does it matter?

Thank you for joining me as we evolve in creating simple, impactful content marketing strategies for your business and mastering your inner game.

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