Calling all conscious solopreneurs, business women in leadership roles, and small business owners that are “the face of” your company that want to:
• Stand out heads and tails above the rest of the “me too” brands,
• Unlock profitability,
• Leverage your expertise in powerfully meaningful ways, and not only
• Survive but THRIVE …..
Now what do I mean by personal branding?
What I mean by that is are you crystal clear about your ideal customer, the brand marketing messages that you use, your brand personality, promise, emotions and vision…just to name a few! Or would you stumble if I were to ask you what your brand promise is? Or what is your brand position or brand edge?
If someone were to try and refer you, how would you make it easy for someone to do that?
If you can’t clearly and concisely communicate who you are, what you stand for and what transformational results that you deliver your ideals clients are, then how is anyone ever going to be able to refer you or want to work with you?
Do you even know what brand marketing or branding is?
In today’s personal branding webinar recording we answer this important question and more!
We also give you 5 key reasons why 8 out of 10 businesses fail. (BTW…these reasons have to do with marketing and branding!)
So I want to share a little insight …..I attend a highly regarded and one of the most well attended Meetup Groups in Denver, CO called Women Who Start Up. The leader of that group, who is passionate about getting women venture capitol and startup funding is EMPAHATIC about the “foundational basics” of branding and personal branding for solopreneurs and small businesses! It is highly unlikely you would get funding without it! So if this is the case, why would you sell yourself short and bypass this important step in building your business?
(Personal) Brand marketing …it isn’t just for BIG companies anymore! Solopreneurs and small companies are now “getting” the importance of brand marketing, developing a branding brief that you can consistently adhere to so you are aligned with who you are, what you stand for and how you show up every where you are the “face of” your brand..