Super Charge Your Marketing Strategy: Unleash the Power of My Best Marketing Tools of the Trade

Welcome to the gateway of marketing excellence, where Wonder Woman Brands collide with the tools and strategies that have propelled 6, 7, and 8-figure brands to aspiring heights.

Prepare to up-level your game and step into the realm of mastery as I unveil the arsenal of conscious marketing tools that I have been using in my marketing agency since 2009.

Best Marketing Tools of the Trade

 Up-level Your Game with Proven Tools of the Trade

Super Charge Your Wonder Woman Brand with Tools of the Digital Marketing Trade

This is your chance to supercharge your marketing strategy and unleash the power within your brand. From SEO wizards to email marketing geniuses, from sales funnel virtuosos to PPC maestros, you'll discover the handpicked selection of tools that will revolutionize your approach and save you years of trial and error. 

Join me and other "Athena Arenas" on this exhilarating journey and witness the transformation that awaits as you tap into the full potential of some of the best digital marketing tools of the trade for 6, 7, & 8-figure brands.

Are you ready to seize the reins of success?

Let's dive in.

Elevate Your Strategy with Athena Wisdom: Unlocking the Remarkable Benefits of Expert Recommendations in Digital Marketing

Proven Expertise

By receiving recommendations from an accomplished lifelong marketer and entrepreneur, you gain access to a wealth of knowledge and experience. I have navigated the ever-changing landscape of digital marketing, tested various marketing tools, and identified the ones that truly deliver results since 2009.

Time and Cost Efficiency

Instead of spending countless hours researching and experimenting with different marketing tools, you can leverage the recommendations of a seasoned professional. This saves you time, effort, and resources by streamlining your decision-making process and allowing you to focus on implementing effective strategies.

Access to Cutting-Edge Tools

As a lifelong marketer, business owner, and entrepreneur I have been at the forefront of industry trends and advancements. My recommendations provide you with insights into the latest cutting-edge tools that can give you a competitive edge in the digital marketing landscape.

More Benefits to Athena Wisdom

Increased Performance and ROI

Allocate content creator resources

With the right digital marketing tools, you can optimize your campaigns, automate processes, and target your audience more effectively. By following the recommendations of an accomplished marketer, you can enhance your marketing performance and ultimately achieve a higher return on investment.

Real-World Application

Intention is of higher mind and maturity

The recommendations come from someone who has firsthand experience using these tools to grow their own businesses. This means the tools recommended have been tried, tested, and proven effective in real-world scenarios. You can trust that the recommendations are based on practical application rather than theoretical assumptions.

Confidence and Peace of Mind

Content Marketing for Small Businesses

Knowing that you have recommendations from a successful marketer and entrepreneur brings a sense of confidence and peace of mind. You can approach your marketing endeavors with the assurance that you are equipped with the tools that have been instrumental in achieving success for others. This boosts your overall motivation, trust in your strategy, and belief in your ability to achieve your marketing goals.

About Liz Gracia, Athena in the Digital Marketing & Design Arena

Liz Gracia is a digital marketing, content, and brand strategist, who has been inspiring and empowering conscious business owners since 2009. With a keen understanding of the importance of intelligent investment in online marketing, she has successfully guided countless entrepreneurs to reimagine and uplevel their businesses.

From her expertise in professional WordPress website design that ensures a visually stunning online presence, to her mastery of SEO and SEM content marketing strategies that drive consistent visibility and generate highly targeted leads, Liz is dedicated to helping businesses thrive in the digital landscape.

Her extensive experience in recommending and utilizing the best digital marketing tools of the trade adds another layer of value to her guidance, equipping entrepreneurs with the essential resources needed to achieve their marketing goals. With Liz Gracia's profound insights and unrivaled expertise, your journey toward digital marketing success is set to unfold.

wordpress website design & hosting

Let's Start with Website Basics!

When it comes to website building, there's one platform that stands tall and captures the essence of The Athena Arena and "Wonder Woman Brands":


Though you have many other website builder options, I've been working with WordPress since 2009 and it's what I know and LOVE, especially if you want to integrate powerful functionality and marketing tools of the trade.

Let me break down for you why this powerhouse deserves your consideration. First off, it's as wise and strategic as the Goddess Athena herself, empowering entrepreneurial women to create stunning websites with ease. No need to be a coding wizard or tech guru here!

But hold on, there's more! WordPress offers a treasure trove of themes and plugins that'll make your website radiate the strength and brilliance of Athena. Whether you're a visionary author-speaker-teacher, a content creator genius, or a passionate entrepreneur, WordPress has got your back with its impressive selection of professionally designed themes. And let's not forget the plugins! They're like wise allies that can elevate your site with features like page speed and image optimization, advanced marketing functionality, email list-building, social media integration, SEO wizardry, and much, much more.

So today, if you are considering WordPress as your website development platform of choice, I have some KEY marketing tools of the trade.

WordPress Related Tools of the Trade

Premium Wordpress only Website Hosting Services
premium wordpress only website hosting

Don't short-change yourself with cheap website hosting solutions!?!

When I first started out in 2009 I was looking for affordable website hosting for me and my clients. Little did I know what website hosting really entailed... As the saying goes, "You get what you pay for."

Trust me, you DO NOT want to go cheap on your website hosting. There is so much more than meets the eye in today's online world, and GOOGLE is going to rank you accordingly.

Just sayin'!

I discovered the Premium Wordpress-only website hosting services of in 2012 and have never looked back.

All of my technical and Website performance prayers were answered with this exceptional customer-service-driven company.

Here are some links you may find handy:

Wordpress themes make the design process so much easier!

There are TONS of professionally designed WordPress Themes out there, but how do you choose?

Well, you need to start with one that has thousands of 5-star reviews and a proven track record of continuous development and updating. 

I made the mistake of investing in a theme I liked because of the specific style of the design. Unfortunately, this theme didn't have ongoing updates and solid support, so I had to scrap it and start all over again!?! 

You DO NOT want to have to do this! It's tons of work and technical understanding when you consider SEO and page rankings.

What you do want is well-established WordPress website themes and builder tools.

Here are two that fit the bill:

Avada. I have been a website designer and I switched over to Avada Themes years ago and have never looked back. They are beautifully and simply designed with tons of built-in functionality. 

Genesis Frameworks and StudioPress Themes. My hosting gang bought this from the original creators. I think they know what they're doin'!

Avada Themes #1 Best Selling Website Builder
55-StudioPressThemes-for Wordpress

If You Are Serious About a High Converting Website...Meet the #1 Landing Page Builder for Deliberate Marketers

I get it - you’re trying to launch a business - not become a website developer or a marketing conversion optimization expert!?! 

All you need is the right website builder to turn your ideas into reality, but so far, you’ve just found challenges at every point. Right!?!

Take control of your website. Get set up quicker, design with freedom, implement your marketing strategies, and convert more.

So the digital marketing experts at Thrive Themes have tossed out all the bits you don’t need, made everything super simple, and focused on how they can help you maximize your results.

I LOVE Thrive Themes! In fact, this page is built using the Thrive Content Builder

wordpress plugins

WordPress must-have plugins- My Best tools of the trade

There are soooo many plugins! So, how do you choose?

There are 5 key things to look for in a WordPress plugin:

  1. Ratings and Reviews
  2. The number of they have a track record of use?
  3. Plugin support? Do they have it and how do you get it?
  4. Plugin maintenance. Is it continuously updated for the newest WordPress and security updates? 
  5. Do they offer a Premium Paid Upgraded version of the plugin? Again, you get what you pay for in regard to the FREE version of anything!?! 

I prefer to have paid versions as I am more likely to get the technical support I need when I need it!?!

WordPress Plugins Tools of the Trade

Plugins Are the Tools of the WordPress Trade!

But...what are they?

WordPress plugins are add-on software components that enhance the functionality and features of a WordPress website. They are like power-ups that extend the capabilities of your website beyond the core WordPress installation. Plugins can be easily installed and activated, allowing you to add functionalities such as contact forms, e-commerce functionality, SEO optimization, social media integration, security enhancements, performance optimization, and much more, without the need for coding or technical expertise.

My "Must Have" WordPress Plugins

Yoast SEO: This plugin helps optimize your website for search engines, offering features like content analysis, XML sitemaps, meta tags, and the readability analysis, making it a favorite for improving website visibility.

NitroPack-an automatic all-speed optimizations plugin. *See what the Head of SEO of Yoast has to say about this below...

"I'm the kind of person who obsesses over and hand-tunes the performance of my websites. By now, I think I've used pretty much every tool and technique out there to save bytes and milliseconds. NitroPack stood out from the crowd; I was surprised by how smart their approach was, and how much time it saved me. They're optimizing in ways that far exceed the competition" --- Jono Alderson, Head of SEO of Yoast

... 'nuff said!

AppMySite: Turn your website into an app in minutes! This is a bit more advanced marketing tool, but it's easy to get up and going and then you have an "App!"

I did this for my other website at You can check it out on the Apple App Store or Google Play.

Jetpack: Jetpack offers a suite of powerful tools for website management, *security, *performance optimization, and content creation. It provides features like *site backups, uptime monitoring, *lazy image loading, social sharing, and more, all in one convenient package.

*I only use the JetPack plugin for site stats and social sharing.  If you decide to use WPEngine for hosting, security, site backups, performance optimization, and more are covered. I prefer to let my web host handle this type of technical stuff, then you don't have to. You would have to, to some extent, if you use Jetpack for these technical functionalities. --- Liz Gracia, Founder of The Athena Arena

List building - email service providers

Email List Building Requires a Powerful Email Service Provider & Mentor

What type of quiz should you make for your business?
Unveil your perfect quiz and get the ultimate quiz marketing resources so you can walk away with a plan to take your biz from 'blah' to BOOMING!

In the realm of digital marketing, list building stands tall as a crucial pillar and top tool of the trade for businesses and 6, 7, & 8-Figure "Wonder Woman" brands alike. 

Your website serves as a gateway to engage and connect with your audience, and capturing their information through an effective opt-in process is paramount.

Building a high-quality email list empowers you to nurture relationships, deliver valuable content, and drive conversions. However, selecting the most appropriate email service provider is equally essential in unleashing the true potential of your "Wonder Woman" brand.

With the right email service provider, you gain access to advanced features, robust automation capabilities, personalized segmentation, and responsive design options that align perfectly with your brand's ethos. Choosing a provider that offers seamless integration with your website and a user-friendly interface ensures smooth operations and efficient management of your email campaigns. By investing in the right tools and strategies (for you and your business), you supercharge your ability to communicate with your audience, reinforce your 6, 7, & 8-figure brand identity, and make a lasting impact on the lives of your subscribers.

Choose wisely, and embrace the power of list building with the most appropriate email service provider tailored to your unique Wonder Woman brand.

Though I have been using Mail Chimp for many years, and find it very robust and advanced, I have recently switched to ConvertKit!  

Check out my recent blog post: ConvertKit vs MailChimp---Email Marketing Romance: Falling in Love with ConvertKit’s Features, Farewell MailChimp

What type of quiz should you make for your business?

Quizzes are proven to generate more engaged leads. Create interactive quizzes that generate leads and sell products. 

Unveil your perfect quiz and get the ultimate quiz marketing resources so you can walk away with a plan to take your biz from 'blah' to BOOMING!

List building - with Thrive leads

Build Your Mailing List Faster than Ever Before With Thrive Leads

Ultimate List-Building Plugin for WordPress

Thrive Leads is a lead generation plugin for WordPress. That sentence is not wrong, but it barely scratches the surface of what this plugin is about.

First and foremost, Thrive Leads is the list building solution that's created by a team of people who are obsessed with conversion optimization.

Using Thrive Leads is like having your very own list-building and conversion expert - baked right into a powerful piece of software.

This is not your old-school list building plugin. We've taken the most cutting edge conversion tactics used by smart businesses and growth hackers and for the first time ever, those tactics are easy as pie for you to use on your own site. You can finally experience explosive list growth and the amazing business benefits that come with it.

Join the ConvertKit Revolution: Ignite Your Email Marketing Journey with a Free Test Trial

"BONUS!!! It's way more than an email service provider!?! It's a full-blown marketing tool of the trade for creators, teachers, and bloggers just like you!"

Are you a small business owner or a creative soul looking for an email marketing platform that truly understands your needs? 

Look no further than ConvertKit, the ultimate email marketing tool of the trade for nurturing your business and connecting with your audience.

Designed with small businesses and creators in mind, ConvertKit offers a seamless and intuitive platform that empowers you to build, automate, and personalize your email campaigns effortlessly. With ConvertKit's robust features, you can easily segment your subscribers, deliver targeted content, and track your performance with precision.

What sets ConvertKit apart is its unwavering support for the creator community, ensuring that your unique voice and brand shine through every interaction.

Ready to take your email marketing to the next level?

Experience the ConvertKit difference today with a free test trial and discover why thousands of small businesses and creators trust ConvertKit to supercharge their email marketing success.

Join the ConvertKit community and witness the transformative power it holds for your business.

Intention is of higher mind and maturity
ConvertKit my best email marketing tool of the trade

There's Something Really Special About ConvertKit

What I really LOVE about ConvertKit is the community, excellent training resources and support, and especially their inspiring case studies and real-life stories.

Here are some real-life inspirations I want to share with you:

From struggling artist to million-dollar launches: How a designer grew her business... [ GET INSPIRED ]

How a Travel Blogger pivoted during the pandemic to rebuild a 7-figure business... [ GET INSPIRED ]

How Maurizio Leo turned his baking hobby into a 6-figure business...

"ConvertKit is WAY MORE than an email service provider!?! It's a full-blown marketing tool of the trade for creators, teachers, coaches, entrepreneurs and bloggers just like you!

As an online marketing strategist & SEO website designer since 2009, I wouldn't necessarily recommend that you launch right into building a website or a brand until you build your list and test the waters of your offerings. ConvertKit has everything you need to get started on a budget with powerful marketing tools of the trade"


Work Smarter, Not Harder: Elevate Your Social Media Strategy with Smarterqueue and Tailwind – Try a Free Test Trial Today!

Are you tired of the endless hours spent on social media posting and scheduling? It's time to work smarter, not harder, with the ultimate social media marketing tools: Smarterqueue or Tailwind. (I use them both!) 

These tools are designed to make your life easier and your social media strategy more effective.

With Smarterqueue, you can streamline your social media scheduling, curate engaging content, and optimize your posting strategy with ease. And if you have a Canva account, you can go right into Canva design from your Smarterqueue dashboard.

Tailwind, on the other hand, takes your Pinterest and Instagram marketing to new heights, offering features like visual planning, smart scheduling, a page, on-the-fly social media post creation, and in-depth analytics. 

By harnessing the power of these social media posting tools, you can save valuable time, maintain a consistent online presence, and supercharge your engagement and growth.

Embrace the freedom to focus on what matters most – creating exceptional content and connecting with your audience – while these tools handle the heavy lifting. Experience the convenience and effectiveness firsthand by giving Smarterqueue or Tailwind a free test trial. 

It's time to revolutionize your social media marketing game and unleash the true potential of your brand.

Smarterqueue my Best Social Media Marketing Tools of the TRade
Smarterqueue Testimonial
Automate your social media marketing with Tailwind one of my favorite marketing tools of the trade

Podcasting resources

Amplify Your Reach: Harness the Power of Podcasting in Your Marketing Mix –Explore Valuable Resources for Your Success!

Are you standing at the edge of possibility, contemplating the world of podcasting but hesitating to take the leap?

It's time to embrace courage and embark on an incredible journey of self-expression, connection, and business growth.

Stepping into the realm of podcasting opens doors to a global audience, where your voice can resonate with listeners around the world.

Don't let fear or uncertainty hold you back.

With proven tools of the trade and resources (that I use and can confidently recommend to you) at your fingertips, you can dive into podcasting with confidence.

From equipment recommendations to recording and editing software, there are abundant resources available to support your journey.

The power of podcasting lies not only in the ability to share your message authentically but also in establishing yourself as an industry authority and expanding your reach in ways unimaginable.

So, gather your courage, unleash your creativity, and start your podcasting adventure with the proven tools that will set you up for success.

The world is eagerly waiting to hear your voice, so step into your "Athena Arena" and let your podcasting journey begin with my top podcasting tools of the trade.

my favorite podcast marketing tools & hosting platform

How Can You Find Guests or Be a Guest on a Podcast?


Are you a podcaster looking to elevate the quality and diversity of your show's guest lineup? 

Or perhaps you're an expert or thought leader searching for valuable opportunities to share your insights with a wider audience. 

Look no further than – the ultimate directory that connects podcasters and potential guests. 

Join this thriving community of podcasters and guests and unlock a world of possibilities.

As a podcaster, you'll gain access to a pool of remarkable guests who can bring fresh perspectives and captivating stories to your show.

As a potential guest, you'll discover a platform that amplifies your expertise and connects you with podcasters eager to showcase your unique insights.

Don't miss out on the chance to be part of this dynamic directory.

Join today and experience the transformative power of meaningful podcast collaborations.

Unlock the Potential of Your Podcast: Monetize with Ease using Buzzsprout's Powerful Hosting Platform

Looking for a reliable and user-friendly podcast hosting platform?

Look no further than – the powerhouse that has been my go-to platform for hosting three of my podcasts since 2019.

With its seamless interface, robust analytics, and exceptional customer support, Buzzsprout has proven time and again to be the ultimate solution for my podcasts.

From effortless episode management to hassle-free distribution across major podcast directories, Buzzsprout simplifies the podcasting journey and allows you to focus on what you do best – creating remarkable content.

Don't just take my word for it, though.

Test drive Buzzsprout today and unlock the true potential of your podcasts.

Trust me, you won't be disappointed. They've got it goin' on like ConvertKit does...great community, great instruction, very supportive and encouraging, and inspiring ideas.

The proof is in the pudding! Check out my 3 podcasts: The Athena Arena Podcast, Your Weekly Dose of Higher Consciousness, and High Vibe Tribe Radio.

Master Your Inner Game: Tune in to The Athena Arena Content Marketing Podcast for 6, 7, & 8-Figure Brands and Unleash Your True Potential

The Athena Arena uses cookies and third-party services in order to provide you with a conscious and rewarding experience. Ok