Personal 1-on-1 Brand Builder Bootcamp

Small business branding for brilliant women entrepreneurs
& service based solopreneurs on a mission!

Put a Stake in the Ground this Year!
Reserve Your Space in my Next 1-on-1 Coaching Brand Builder Bootcamp

Limited to Only 1 Brilliant Business Owner at a Time!


The Art of Crafting Your Impactful Personal Brand

and Unlocking the Prosperous True Essence of You, Attracting “I LOVE You” Clients, and Owning Your Brilliance, Power and Expertise with Premium Pricing Packages Clients Adore!

Together we will take a Master’s Journey through clearing the way for your ideal clients, and a more prosperous fulfillment of your life’s purpose with meaning and grace. We’ll be using the power inherent in higher levels of consciousness and understanding those levels and how to let them work for you. We’ll also be addressing the significant power in branding when you align yourself with a Master Archetype, especially the one that is dominant in you! Finally we’ll craft a compelling Brand Story that engages your ideal client, takes them on a hero’s journey and compels them to want to work with you.

Brand Building 101:
Branding Your Business is a “Foundational Basic” to Your Business Success!

Whether you are a entrepreneurial women business owner just starting out or a small business, service based solopreneur experiencing difficulties, small business branding can bring about a significant shift in your business.

Own Your Brilliance Super Power Your Brand

If you are experiencing any of the following:
(or don’t want to come across these issues in your new business)

  • Lack of visibility and brand awareness.
  • Lack of confidence
  • Lack of vibrational alignment with want you want because you haven’t put a stake in the ground on any front.
  • Poor marketing results.
  • Floundering  and/or irregular sales revenues.
  • Less than ideal leads. Not attracting appropriate clientele.
  • Difficulty closing sales. Trying to be all things to all people with less than optimal results.
  • DIY or unprofessional graphic or web design.
  • Company visuals and touch points lack consistency, congruency and a recognizable level of professionalism.
  • Not offering profitable, scalable services.
  • No clear messaging.
  • Not clear on ideal client
  • Fear of saying “No” to less than ideal clients
  • Not building any brand equity…..

Then my lovely, you are dealing with a branding issue!

Small Business Branding is WAY MORE than your just logo and business cards!!!


Personal Brand Builder Bootcamp!





  • Clear identification and alignment with your ideal client.
  • Ability to attract your ideal client.
  • Confidence and courage to hold to your branding and profitable business intentions and “just say no” to clients that are not harmoniously aligned with you and your brand.



A clearly defined Story Brand that’s:




  • Clear, concise and impactful messaging on 12+ different branding fronts.
  • A powerful story to share with your prospects.
  • The confidence and conviction to speak unwaveringly about who you are, what you stand for (or against) and what transformational results you deliver your ideal clients.



  • A clearly defined introductory service offer that leads into a more comprehensive, and importantly, profitable (CORE) service offer.
  • The confidence to own your value-driven results and command premium pricing for your services.
  • A solid lead magnet idea (or two…if they’re obviously great) that has the highest opportunity to generate leads and convert clients.



  • A better understanding of how to leverage the power of truth in consciousness to “super charge” your business with a “Wonder Woman” brand. ( “Athena Power Play” #1)
  • An understanding of the primary and secondary Archetype in branding that IS you and why aligning with this is an “Athena Power Play” #2.
  • The importance of marketing research, especially keyword marketing research as life is SEARCH  and GOOGLE driven right now. (Athena Power Play #3)



A clear understanding of how to use your keyword research report to continue to develop an impactful content marketing strategy.



Personal Branding Brief

The Signature Branding Brief brings together all aspects of your Signature Brand into one place. You will consistently refer to this branding brief, before you engage in any marketing communications touchpoints, including but not limited to:

  1. Web pages
  2. Blogs
  3. Videos
  4. Podcasts
  5. Social media posts
  6.  Press releases
  7. Printed materials (logo, business card, letterhead, brochures)
  8. Networking events
  9. Live presentations or webinars
  10. Email newsletters
  11. Brand extensions (in the form of new product or service offerings)

You will continue to refer to your branding brief until you know it cold! I will prepare this for you and deliver it digitally so that you can print it out (if you like) and have it to consistently refer to every time you are ready to create or engage in a marketing touchpoint…and last but not least, you will have created …

A Signature Brand that is IMPACTFUL, MEMORABLE and easily REFERABLE.

Wondering if an Online 1-on-1Coaching – Branding Bootcamp is Right for You?


Check Out a Branding Strategy for a Former 30 yr SWAT- Policeman & See Brand Archetypes at Play! (video left)

Recently I gave a webinar on personal branding and the topic of Archetypes in branding. At the end of the webinar I had a chance to conduct an impromptu group brand strategy session with each attendee.

I asked each person what they thought their “brand edge” was.

Check out how powerful Archetypes in branding truly are when you meet this former 30 year S.W.A.T./police officer, turned tuning fork chakra healer!?!

Notice how he is perceived by the group and how his “archetype” speaks volumes without him even having to say much!

This is what I call a “Power Play” in developing your personal brand!



and a prerequisite to the BRAND BUILDER BOOTCAMP

Personal Branding Awareness Boost

Ready to Build an Impactful Signature Personal Brand?

Then you must be ready to:

Clearly identify your ideal clients and leave all others off the table,
Develop marketing language that concisely communicates your distinctiveness,
Come into “vibrational” alignment with the truth of your intentions,
Create and sell profitable services that warrant premium prices and leverage your expertise and time,
Clearly articulate your value-driven results so that you are….


Let your impactful engaging brand do all the heavy (sales & marketing) lifting so you don’t have to!

All Athena Arena Personal Brand Builder Bootcamps Start With the Business Awareness Boost!


Small business branding initial intake interview

STEP 1:  Initial Branding Intake 90 minute Interview

An initial intake interview.

In this 90 minute initial intake interview, via Zoom video conference call, we will dive deep into a significant amount of questions that I will ask you related to you, your business and your expertise. We will also take a peek at what  ideal clients you intend to attract, the type of revenue you want to generate and your comfort level with developing profitable higher end packages in your business.

This will help me (your brand strategist) to prioritize our coaching & consultation efforts so that I spend the most time where it is needed and fine tune our approach to branding your business.

Step 2: Keyword Research, Analysis and Reporting

STEP 2: Basic Keyword Marketing Research & Reporting


  • Carefully researched keywords and, more importantly, keyword phrases.
  • Analyzing the viability of your business, especially if you intend to develop your business online.
  • Analyzing where the greatest opportunity exists for you to really launch your business or expand it further.
  • Determining the best approach and lead magnets you may need to develop to get new prospects in the door.
  • Analyzing & carefully considering use of the keywords based on search volume, competitiveness, and financial viability. 
  • Creating a keyword research report for your review, files and long term referenceability. 
  • Highlighting any blog content, video, podcast, eBooks, social media posts, email marketing, lead magnet, product/service and business development opportunities that may reveal themselves in the keyword research 
  • Outlining an initial content marketing strategy with 12 key pieces of content for you to develop down the line.
Step 3: Branding Your Business. Let's review my keyword research findings

STEP 3: 60 minute Consultation on the Research Results

This happens after I complete my keyword research, reporting and analysis as you need to understand my findings.


Reviewing, understanding and advising you on a content marketing strategy and how it should be written and developed to take advantage of “Key” keyword phrases that can get you found more easily on local SEO Google searches and social media.

It will also provide a foundation for developing “lead magnets” to build your email list and generate leads. (You DON”T want to offer a lead magnet and then build out an email automation stream and sales funnel without this vital information!!!! It’s painful to make this significant and frustrating mistake!!)

MOST IMPORTANTLY THOUGH….. is making sure your proposed service offerings have significant search volume and financial viability BEFORE building your Signature Personal Brand! (IN OTHER WORDS, LET’S MAKE SURE YOU HAVE A MARKET!)

Next Up?

The 6 Week Power Play: A Personal Brand Builder Bootcamp


Online Brand Builder Bootcamps and Personal Branding Workshops

PART 1:  6 Weeks of  an Online 1-on1 Coaching  – Brand Builder Bootcamp


  • 6 weekly – 2 hour training & brand building workshops.
  • Weekly take home assignments.
  • Branding specific worksheets,
  • Follow at your own pace videos and
  • Resource suggestions to reinforce and support the branding efforts we tackle each week.

Every week we will tackle 1-3 aspects of our personal brand building efforts. Part of each week’s workshop will include learning, training, and actual hands on writing to start developing and building your personal brand.

Each week will also include sharing each other’s work in order to get feedback and inspiration!

Let me tell you, you can’t beat the power of a conscious group dynamic. A group of  like minded, heart-centered, creative  and supportive individuals whose primary intent is to be of high integrity, compassion and truth is significant (and fun)!

You also can’t beat the amazing insights and Divine inspirations that come up as we are working together from a higher level of consciousness for all.

Though I highly recommend you make an effort to make it to every LIVE online workshop, each week will be recorded for you to follow (again) at your own pace.


To be determined by you and I.

Each workshop will be recorded and made available to everyone the day after the workshop.

PART 2: Personal Brand Coach, Brand Consulting and Brand Strategy Sessions

PART 2: 5 Weekly Brand Strategy – Coaching Sessions

This will begin after your 1st online personal branding workshop.

  • Includes:
    5- 45 minute 1-on-1 brand consulting- brand strategy sessions* with me, Liz Gracia on Zoom video conference call.
  • 5 weekly follow up emails that include a task list/homework assignment and post consult round up.

At the beginning of week 2 we will review the prior week’s homework assignment. This review will include:

·         You reciting (especially if it’s in regards to messaging) the messaging you intend to use in that particular aspect of your branding.

·         Me questioning you and acting as a “devil’s advocate” (so to speak)  in regards to what you’ve come up with.

·         Fine tuning your messaging and intentions so they are super impactful, clear, concise  and move me  (or better yet, your ideal client) to want to work with you.

The beauty of a 6 – 8 week brand builder workshop is that you are more fully aligning yourself with your personal brand.  As a highly intuitive healer and consultant I feel and experience the value of integrating your intentions and focusing on them on a continual basis.

*You have 8 weeks to get all of your  6 one-on-one sessions scheduled with me.

PART 3: Online Brand Building Masterminds

PART 3: Weekly Online Branding Mastermind Q & A’s

A 1 hour video conference call.

Every week you can join us on a 1 hour video conference call on Zoom where you can bring questions about:

  • Personal branding.
  • Digital marketing.
  • Brand strategy and launch.

Ask for feedback on any aspect of your personal branding efforts, be they:

  • Your in progress or finalized branding statements (there are up to 12 we will address in this workshop)
  • Your logo.
  • Your images, colors and font selections.
  • Your product offerings.

It’s a rare opportunity to get feedback from so many people at once. Personal branding should not be a solo attempt as you need reflection, feedback and perceptions and perspectives from others!


Every Friday
9am PT, 10am MT, 11am CT, 12pm ET

Each video conference call runs 1 hour and will be recorded and uploaded to our Private Facebook Group page.

PART 4: A Private Personal Brand Building Facebook Group

PART 4:  A Private Personal Branding Facebook Page

Access to The Athena Arena Personal Branding Facebook Group

So, you’re gonna be writing a fair amount of  branding communications as you develop and build your personal brand. It’s a great idea to get feedback on what you are thinking and what you are creating. The Private Facebook group is the perfect place to share your ideas and get valuable feedback.

You are also going to meet and collaborate with others in your Personal Brand Builder Bootcamp. In fact it’s highly likely you’ll pair up with an accountability buddy here. The Facebook Group is  a great place to continue your collaboration and support efforts with others.

As we move along in our personal branding workshops you may start to curate images, fonts, color palettes and logo design comps for which you’ll want feedback. The group is again, another great place to get feedback on these items.

As a “Graduate” of The Athena Arena Personal Brand Builder Bootcamp, you will always have access to this valuable group!

PART 5: Craft and Write Your Branding Brief - A final step in your Brand Builder Bootcamp

PART 5: Writing Your Branding Brief & Final 1-on-1 Consult

1 Final 1-on-1 brand strategy and consulting session with me, Liz Gracia.

Before our week 6 (last) brand strategy session, it is up to you to take all of the information and fine tuning work that we have done together and in the group workshops and bring it together in your own Personal Branding Brief.

You will email me that brief so I can review it prior to our call.

During our 6th week call we will again, go through a final review where you will recite each of your messages.

Then we will discuss a “what’s next” strategy for brand launch and implementation

Each Brand Builder Bootcamp Has an Additional Option

VALUED AT $500 ea.
(Don’t worry, you don’t need to choose this until after the bootcamp)

What’s a Bootcamp Without BOOTCAMP BONUSES?




All Athena Arena Bootcamp graduates have the opportunity to really step up and show us your stuff!

It’s Your 1st Brand Launch Strategy!

Here’s what you receive:

*There is one caveat to all of this significant brand launch work that we do for you, and that is that you provide us with a video testimonial of your experience in The Athena Arena Brand Builder Bootcamp.



Video is significant in your online marketing efforts!

Once a month I host a group book review video where each participant brings their favorite book to the group and shares the reasons why they love and recommend the book to others. I record the video on Zoom then upload and share it across all of our social media platforms.

This is an opportunity for you to shine your light, share your expertise and be a part of an online “Authority” community and to have another piece of video content that acts as 3rd party validation.

Here’s what you receive:




Chuck Wilson

Sunny Swearsky

Here’s a lovely testimonial from one of our holistic health practitioners about our online marketing, Google Ads, and SEO website design and branding services from Sunny Swearsky, Founder of…a website for reclaiming your life after trauma, PTSD, and sexual abuse. You can see Sunny’s 5-Star Reviews of her healing services over on our sister site at The Mind Body Spirit Network here.

You can see her 5-Star Ratings for our marketing and consulting services here, and here, 

Linda Armstrong


Deborah Edwards


“I began working with Liz in December of 2016. When I thought of the possibilities that Liz could bring to my business, I was both excited and terrified.  I could see the potential for me to become busy, but I had a lack of confidence in myself and my abilities. Liz was very supportive of me. She recommended the book Power Vs Force by David Hawkins. This was very helpful to me. Slowly I felt myself begin to open up and relax. I began to take myself less seriously which helped me to let go. Through this process I began to feel more confident. As I did this, I became busier. It took about 4 months before things became really busy for me and at that point, I felt ready.”

Holly Salmanini5 Star Facebook Review

“When I was ready to take my business to the next level, I asked the universe for a marketing angel to help me. Within the next few days, I met Liz Gracia, founder of and We met for coffee a few days later to discuss the potential of Liz becoming my website designer and personal branding and marketing consultant.

Liz really listened to my concerns and ideas about where I wanted to take my business.

One of the specific problems I was having is that I wanted to be “seen” on the internet and attract a larger audience.

I had been feeling overwhelmed with how to approach a growing business with social media.

The specific concerns I had which almost prevented me from working with Liz was if she could match the new website with my wants, needs, desires & personality. I was concerned if she could create a website that would (feel like me) present me in a light that would reveal my soul’s essence and qualities. 

Working with Liz has helped my business grow financially, right from the beginning. She created a business platform that aligns what I do with my customer’s needs.

My business continues to grow and thanks to Liz’s help, reaches broader audiences.

My level of joy and confidence has increased working with Liz.  She brought my business up to date with the latest marketing strategies, branding efforts, and graphic designs.

What I enjoyed most about her coaching style is her warm personal way. She taught me how to navigate through WordPress and FB. I enjoyed our discussions on how to write simple and effective blogs, to adding the promotions and call to actions to my weekly emails. 

Her creativity really shines with her artistic talent and she pays attention to detail. I highly recommend Liz Gracia and her Impactful Personal Branding Workshop!

Cheryl MurphyPsychic & Spiritual Medium

Testimonial Heather Verwys

Heather VerWys

“As a non-tech savvy soloprenuer, I could not be luckier than to have Liz’s wise consult. Both as a client and as a regular member of her Tuesday morning Mindful Marketing Online Meetup Group & educational marketing webinars, I have gained invaluable advice, direction, and motivation. 

What I have learned from her has been the difference between waiting around for random clients to come knocking at my door, and actively taking a targeted approach to attracting the exact clients I wan to be working with. 

I consider it a gift to refer other soloprenuers to Liz’s group and do so with great anticipation of knowing how their business will change because of Liz!”

Heather VerWys5 Star Facebook Review  

Liz Gracia, Personal Brand Strategist & Online Marketing Expert at The Athena Arena

Find Out More About Liz Gracia
Your Personal Brand Strategist & Intuitive Brand Building Coach



One Payment of



Money Back Guarantee


Here’s The Deal-io:

The Money Back Guarantee DOES NOT apply to the PRE-Requisite service called the “Awareness Boost”. I’ve provided this valuable service to 100’s of small business owners and it requires a significant amount of my time. This service stand alone and can be taken anywhere in the next 12-24 months in developing a marketing and business development strategy for your business.

Here’s Where Money Back Guarantee Comes In:

You participate in the 1st online Brand Builder BootCamp group coaching session. If after this 1st two hour session, you feel the BootCamp is NOT for you, I will refund you the full amount of the BootCamp (except for the “Awareness Boost” portion/PRE-requisite valued at $1,111). You pay nothing for this 1st BootCamp session.

If you continue past the 1st session and decide it’s not for you, then you only pay for the services you consume. I will gladly refund you the balance of services you do not consume.

Sound fair? Any questions?

Please email Money Back Guarantee questions here!

Not Quite Ready to Dive in This Deep?


You can dip your toes into my BusinessAwarenessBoost™ (which is a prerequisite regardless) and get tremendous value that stands alone whether you move forward with the bootcamps or not!

SuperCharge Your Business With a “Wonder Woman” Brand!

Be the Change Media, LLC, doing business as, is a small digital marketing company specializing in developing comprehensive and holistic content marketing strategies, personal branding and messaging strategies, and holistic SEO WordPress web design. If you are in the market for a local holistic digital marketing company, personal branding consultant, coach or strategist, and  SEO-driven web design company serving the Colorado Rocky Mountian communities of Vail, Glenwood Springs, Carbondale, Basalt, Snowmass, or Aspen, CO, you have stumbled upon the perfect place! Schedule a FREE no obligation 30-minute consutation here. 

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