Episode #10: What’s the #3 Thing Most Small Business Owners Miss Entirely in Their Online Marketing Plan?

Welcome to episode 10 of The Athena Arena Podcast – The Digital Marketing Podcast & Content Marketing Strategy Academy for Aspiring 6, 7, and 8-figure (what I call) Wonder Woman Brands & Mastering Your Inner Game. Today we’re diving into content marketing 101. What is it, and why does it matter?

And for all you brilliant and talented men out there…don’t let the “Wonder Woman Brands” thing throw you! This is as much for men as it is for women.

(I have more about the whole Athena Arena and Wonder Woman brand thing here.)

Content Marketing 101: What Is Content & Why Does It Matter?

Liz Gracia Founder of The Athena Arena and Digital Marketing Podcast Host

Are you confused about what content is and how to use it? Get the basics with this guide to content marketing 101 for small businesses.

Content is a form of communication to deliver marketing messages and build customer relationships. In this ultimate guide to content marketing for beginners, you’ll learn the importance of content in today’s digital world, how to create compelling content strategies, and tips on making your content stand out.

Get Instant Access to My Content Marketing Starter Kit

The ultimate guide to content marketing for small business owners, solopreneurs, and beginners

Understand the Different Types of Content

Content can come in many forms, including:

  • Create Compelling Content blog posts,
  • social media posts,
  • infographics,
  • videos,
  • podcasts,
  • website pages,
  • tutorials,
  • lead magnets, and
  • more.

Understanding each type of content and how it works best in different scenarios is essential.

For example, an infographic could be a great way to share a complex idea or concept with your audience.

On the other hand, video is often used to grab people’s attention in a concise space of time. Knowing the strengths and weaknesses of each content form will help you make informed decisions when creating your content strategy.

Content is also language, visuals, or audio to convey a message. Content can be used in various ways and contexts, such as compelling web page copy, engaging social media posts, informative video tutorials, and entertaining podcasts.

When it comes to content marketing 101, the goal is to create content that serves both your audience and your business goals. This type of content should be attractive enough for people to consume and share with others while also appealing to your target audience and helping you reach key objectives such as generating leads or increasing conversions.

Properly leveraging different types of content will help you get more out of your content marketing efforts.

Learn the Benefits of Creating Valuable Content

Content Marketing 101Creating valuable content gives brands a competitive edge in search engine results. More importantly, it helps you establish credibility and trust with your audience.

When people see that you deliver valuable and relevant information consistently, they view your brand as an authority in your industry and grow to expect quality from you every time. This leads to more engagement and conversions in the short and long term.

Compelling content marketing also helps you stay on top of mind with your audience. By producing consistent, high-quality content in the form of blogs and social media posts, you make sure that potential customers or leads see your brand multiple times over a period of time.

When the occasion arises for them to purchase a product or service, chances are they’ll be drawn towards yours if they feel they know more about it and trust you as an authority.

Quality content helps brands create an emotional connection between them and their target market, boost SEO ranking, increase traffic to their website/social media platforms, and generate leads and conversions — ultimately leading to higher ROI.

What Do 6, 7, & 8-Figure Brands Do for Their Online Success?

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More Content Marketing for Beginners-Decide on Your Platforms & Channels for Promotion

Social Media Marketing Platforms-how do you choose?Knowing your audience is the first step in selecting promotion channels.

Different types of content will perform better on different channels.

For example, videos and infographics may be more successful on YouTube and Instagram than on Twitter or LinkedIn.

Once you understand which platform fits your content best, create a strategy for each channel to ensure consistent delivery of valuable content and measure its impact on follower growth and engagement.

The content itself is designed to start and drive conversations with your audience. It can be anything from text, visuals, audio, and video created to attract, inform, educate, entertain, or engage an audience.

This content should add value to the users’ lives; it should teach them something new or inspire action while encouraging brand recognition.

Content marketing 101…content should provide your target audience with helpful information so they can become more knowledgeable on a specific topic related to your industry.

Know the Elements That Make Great Content

Content creation is more than just writing words and uploading pictures.
Creating great content requires planning, researching your audience’s interest, and finding new ways to create magnetizing visuals.

Vital elements of great modern content marketing 101 include:

  • Content Marketing for Beginners-1storytelling,
  • multimedia materials (such as video and images),
  • timely topics,
  • relevant data analytics, and
  • interactive elements like polls or quizzes.
To be successful in content marketing 101 creation, you must have an understanding of the different formats of content and know how to use them to your advantage.  This means learning the basics of telling a story using multiple narrative techniques such as interviews, notable sources, and personal voiceovers. It also requires making multimedia materials like videos, photographs, diagrams, or animations that draw readers in and keep them interested.
Moreover, staying up-to-date on modern trends in data analytics is essential, as well as incorporating interactive components into your content to engage your audience in conversations about the topics being discussed. With all these carefully chosen pieces coming together, good content will hook readers every time!

Create an Editorial Calendar for Consistency & Quality Control

Create an Editorial Calendar for Organizational and Consistency -1Creating content in a timely and consistent manner is key to success. To ensure you are always creating great content, it’s crucial to have an editorial calendar that outlines what type of content you plan to create on certain days.

This will help you schedule your research, writing, designing, and reviewing time wisely so that you don’t miss any opportunities or deadlines. Furthermore, setting a timeline also helps produce quality output by giving you enough time to perfect every project instead of rushing through it.

An editorial calendar helps plan and organize your content-creation process daily, weekly, or monthly. It also allows you to provide structure to your team’s workflow.

Everyone in the team knows what content needs to be created and when and why; therefore, everyone can work together to create the desired content types within the given time frame.

In addition, an editorial calendar also helps you anticipate market trends and brainstorm better ideas on specific days so that the content you are producing is relevant.

Helpful Resources, Tools, & Relevant Links

Here are some content marketing tools and resources that I use on righta daily basis and feel may help you uplevel your efforts on a daily basis.

My two favorite social media posting tools (I use them both):

  1. Tailwind and
  2. Smarterqueue

Other helpful resources:

Smarterqueue Testimonial

Be the Change Media, LLC, doing business as TheAthenaArena.com, is a small digital marketing company specializing in developing comprehensive and holistic content marketing strategies, personal branding and messaging strategies, and holistic SEO WordPress web design. If you are in the market for a local holistic digital marketing company, personal branding consultant, coach or strategist, and  SEO-driven web design company serving the Colorado Rocky Mountian communities of Vail, Glenwood Springs, Carbondale, Basalt, Snowmass, or Aspen, CO, you have stumbled upon the perfect place! Schedule a FREE no obligation 30-minute consutation here. 

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