What’s a Growth Hack in Personal Branding?

Do you know your brand archetypes?

How about your own personal archetypes?

When you understand your own personal archetypes (really the top two are what really matter) and the power inherent in aligning with your own true nature, then you will have discovered the key to unlocking your personal brand and experiencing significant breakthroughs in your business.

Leveraging the power of brand archetypes in building a personal brand is a significant growth hack for building your brand.

Building Your Brand with Archetypes in Branding

In this personal branding marketing webinar today we discuss the basics of Branding whether that be brand marketing for a business, personal branding (for service based solopreneurs that are the face of their businesses) or for professionals on a career track where personal branding can be the significant edge over others in your field of expertise.

After the basics on the benefits of personal branding and why it is so important to invest in the personal branding process, we then dive into brand archetypes and why its’ so importance to understand archetypes in branding and how powerful they truly are.

Stand Out and Thrive: 7 Powerful Business Differentiators for Customer Attraction

Remember... it's a "Power Play" in consciousness to differentiate your business, products, services and brands from the "competition".

According to consciousness research, it dramatically increases your likelihood of success when you do!

There are 12 Master Archetypes in Branding.

Archetypes in Branding. Waht Are Yours?

They include these 12 Master Archetypes:

  1. The Magician-Alchemist
  2. The Everyman
  3. The Innocent
  4. The Caregiver – Nurturer
  5. The Creative – Artist
  6. The Jester – Performer
  7. The Outlaw – Rebel
  8. The Lover
  9. The Hero-Visionary
  10. The Ruler – Royal
  11. The Sage – Spiritualist
  12. The Explorer – Traveler

Now if you are wondering about some of the many other archetypes you may have heard of or come across there are many other archetypes that would fall under the “Family” of each one of these archetypes. In fact you can find out more about archetypes from Caroline Myss:

I love taking online tests to determine my own archetypes and the one I like most can be found here: www.Archetypes.com

I’ve taken many archetype tests online and come up with the same top two results each time! Feel free to “Google” “archetype test” and see what other archetype test are available to you and test it out for yourself!

So keep this in mind:

Creating a personal brand can be different than building a business brand. If you are building a personal brand, then a personal archetypes test is helpful in building your brand because you ARE (presumably) “the face of your brand”. You can take away key aspects of your primary archetype and use that to leverage your personal brand building strategy.

As a brand strategist, I consider this a “power play” for marketing your business in impactful ways!

HINT: Aligning with your brand archetypes (whether for a company or a personal brand) is a metaphysical growth hack to illuminating the path for you ideal clients, business success, prosperity and fulfillment.

Brand Building…Goal Setting? Same Intentional Discipline!

If you are serious about growing a business, then sooner or later you may need to put a stake in the ground and go through the highly conscious exercise in developing your personal or business brand.

Find out more about my Brand Builder BootCamps here.

Interested in diving deep into personal branding with me and a group of 11 other “Athenas” in their own “Arenas”?

Then my next 6 week Personal Branding Business Breakthrough Bootcamp maybe exactly what the doctor ordered!

Check out the dates of this year’s Personal Brand Builder Bootcamps here.

We can chat about my next 6 week session into personal branding ….

“The Art of Crafting an Impactful Personal Brand”

A Master’s Journey through clearing the way for your ideal clients, prosperity, and the purposeful life and thriving business you’ve envisioned.

PLEASE NOTE: This is NOT for everyone except for highly committed mind body spirit health professionals, visionary thought leaders, luminary personal growth, development and transformation experts, pioneering solopreneurs or corporate professionals on the conscious rise.

I hope you found this illuminating!

Liz Gracia, Personal Brand Strategist & Online Marketing Expert at The Athena ArenaFounder
Personal Brand Strategist
Student of Levels of Consciousness

My personal archetypes?

  1. Artist/Creative #1
  2. Alchemist/Magician #2

Which brand archetype one are you?

Is your personal brand different than your business brand? (It’s Ok if it is, just make sure you are properly aligned with the predominant Archetype of your brand and not wallowing in multiple personality disorder.)

Comment below.

Interested in a personal branding breakthrough with me?

Schedule an appointment with me here.
PLEASE NOTE: There’s is an extensive questionnaire you must fill out before we can talk. This is NOT for everybody! You must be committed and ready to “Step It Up” and put a “stake in the ground”.

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