Episode #6: Business Mastery…How to Master Your Inner Game When It Comes to Keyword Marketing Research?

Welcome to episode #6 of The Athena Arena Podcast – The Digital Marketing Podcast & Content Marketing Strategy Academy for Aspiring 6, 7, and 8-figure (what I call) Wonder Woman Brands & Mastering Your Inner Game.

And for all you gorgeous and talented men out there…don’t let the “Wonder Woman Brands” thing throw you! This is as much for men as it is for women.

(Find out more about the whole Athena Arena and “Wonder Woman Brand thing here. )

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Hey there!

Liz Gracia Founder of The Athena Arena and Digital Marketing Podcast Host

This week I am discussing business mastery and Mastering Your Inner Game related to keyword marketing research and developing a content marketing strategy in general.

That’s kinda weird, right?

How can they possibly be related?

So let’s do a little recap, and then I will connect the dots.

Last week I covered the #1 thing most small business owners & solopreneurs miss entirely from their online marketing and web development efforts.

Since 2009 I have been helping people with website design and search engine optimization. I realized that everyone who has come to me needs to be aware that keyword research is essential to anyone’s online content.

GOOGLE has a vast database of information easily accessible through keyword research tools.

Keyword Research is an important part of Business MasteryUnderstanding your market from a search point of view is reasonable and rational before diving into any content development, especially your website and lead magnets. It also builds skill, competency, confidence and business mastery.

There’s more than enough time and money wasted on these two endeavors to warrant how significant keyword research and developing a content marketing strategy can be.

And this is the type of service you would receive from SEO and SEM agencies, which is what I do as well, except that I think I get more intentional about getting you involved in the process and the strategy so that you get connected energetically to your target audience.

I don’t think most SEO-SEM agencies do this. It’s a different understanding and approach to helping you get conscious instead of handing this off to someone else and perhaps inadvertently giving away your power in the process.

This is a whole other topic I’m not going to get into today; I want you to ponder this possibility.

What Do 6, 7, & 8-Figure Brands Do for Their Online Success?

Get The Top 10 Online Marketing Checklist and Find Out!

Intention is a power play in mastering your inner game and business masterySo, I want to get back to how does keyword research relate to Mastering Your Inner Game?

Something is going on in consciousness and your own awareness when you take the intentional step to really understand what your target audience is looking for and how they are searching for it

It’s significant to set the intention before you do the research.

When you do, you are inviting in the higher consciousness that Intention is, to participate and guide you in this effort.

Now, this is not some woo-woo thing I’m talking about.

It’s an impersonal energy field that serves the highest good because it is higher consciousness and it will be, that which it is. You’re not “doing” anything. You are just going along with the river and this stream of conscious intent.

Dr. David R. Hawkins who developed the Map of Consciousness® over decades of consciousness research has recommended simply finessing the energy fields by intending to become or align with it.

So let’s get back to keyword research and developing a strategy.

You’re going to want to set your intent for this process. The high-powered energy field of intent is now invited in, like a magnet to your efforts.

You don’t have to be an experienced keyword marketing researcher or content strategist to align with what you need to know about your market and how to serve them.

You’ll be subtly guided.

I’ve been operating from this understanding for years!

I am willing to accept that I am not the best website designer, digital marketer, content writer, etc…but I am aware I can access the field of excellence in regard to marketing and design.

I know it! There’s no barrier in the sea of consciousness that we are, all of us!

So, I intend from the get-go of any project to serve the highest good of my client…(the highest good is HUGE you can feel the energetic shift when you have this intent)

and then I get out of the way and let it come together, and sometimes I’m not sure of the direction, but it turns out to be a success beyond my client’s expectations!

What Do 6, 7, & 8-Figure Brands Do for Their Online Success?

Get The Top 10 Online Marketing Checklist and Find Out!

When you decide you are going to get clear about what your target audience needs and how you can serve the highest good, you’ve just accessed higher consciousness to guide you.

If you want to talk about really upping your game, this is a significant “growth hack” to employ. It doesn’t take much effort and it costs nothing!

So keyword marketing research is a reasonable and rational thing to do. Reason and rationality calibrate in the 400s on the map.

And just to put these levels into greater context, approximately 80% of the planet calibrates below 200. The Map of Consciousness® is vast. It’s a logarithmic scale of 0-1,000. Anything over 200 is upward pulling, positive aspect-oriented, holds significant truth and power and is constructive.

Anything below 200 on the Map is downward pulling, negatively oriented, holds no truth, is destructive, and holds no power.

That’s it for today’s episode of Mastering Your Inner Game and why setting intention for all that you do, and who you want to be is a huge growth hack in your life.

Alignment is key to Mastering Your Inner GameFinesse the fields you need (like I have done with web design and digital marketing) and go with the flow of higher consciousness you have just invited in.

It can be subtle or really obvious, but you need to pay attention and give thanks and recognition when something shows up!

It reinforces your alignment with these high-energy attractor fields.

And if something shows up, let me know and share it in the comments below wherever you are listening to this podcast.

This is how we ripple it out in the world and raise, not only our own level of consciousness but everyone’s!

If you like what’s goin on here, please share it with friends, family, and business associates.

Discover HighVibeTribeRadio.comAnd if you’re really ready for understanding where genuine power and truth exist in consciousness, I’d encourage you to check out my other podcast called Your Weekly Dose of Higher Consciousness that you can find at HighVibeTribeRadio.com.

Next week, stay tuned as I am going to dive into issue #2 to most small business owners and solpopreneurs entirely miss in their, not only, online marketing efforts, but business development efforts in general

I’ll see you then!

Unleash Your Business's Unique Appeal: Discover 7 Creative and Compelling Customer Attractors

Remember... it's a "Power Play" in consciousness to differentiate your business, products, services and brands from the "competition".


According to consciousness research, it dramatically increases your likelihood of success when you do!

Helpful Resources, Tools, & Relevant Links

Here are some other links I promised in the podcast, as well as some related resources:

Be the Change Media, LLC, doing business as TheAthenaArena.com, is a small digital marketing company specializing in developing comprehensive and holistic content marketing strategies, personal branding and messaging strategies, and holistic SEO WordPress web design. If you are in the market for a local holistic digital marketing company, personal branding consultant, coach or strategist, and  SEO-driven web design company serving the Colorado Rocky Mountian communities of Vail, Glenwood Springs, Carbondale, Basalt, Snowmass, or Aspen, CO, you have stumbled upon the perfect place! Schedule a FREE no obligation 30-minute consutation here. 

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