What’s the #1 thing most small business owners and solopreneurs miss entirely before they develop a new website (or update it), create lead magnets and email nurture funnels, offer products or services, develop online courses, make videos, write blog posts, launch an online business or even launch podcasts?
I’ve been in the SEO-driven WordPress website design and digital marketing world since 2009. I see the same thing repeatedly, and today we’re going to discuss the #1 thing most people neglect before diving into a new website or any online marketing effort.
So let’s get to today’s topic..the #1 thing most business owners miss entirely before developing any content marketing assets.
And to put this into further perspective, I am currently taking a course on developing and launching an online digital course.
And this course has a really active online Facebook group and community, and my feeling about this #1 thing has been validated repeatedly.
And the tagline I created over a decade ago still holds true…
Most people have “Online Overwhelm,” meaning you can’t keep up and don’t know where to begin!
Does this sound familiar?
It can become analysis paralysis, and you start throwing spaghetti at the walls to see what sticks.
What if I told you there’s an easy way to assess the viability of any marketing content you are creating before spending excessive time and effort in creating it?
This is true for product and service development and business development in general.
Stop floundering, guessing, and wasting valuable time!
Create an easy yet powerful clarity-driven roadmap and structure around an intelligence-based content strategy that gets results.
So let’s see how intuitive you are…what do you think is the #1 thing most entrepreneurs miss before diving into online marketing or even developing a business plan?
Before I tell you what it is, let’s first define content marketing assets.
It may seem obvious, but let’s not leave any stone unturned.
- Lead Magnets,
- Email nurture funnels,
- Digital courses,
- Online business,
- Blog posts,
- Podcasts, and
- Social media posts
All of these content assets can take a significant amount of time.