So What Are Some Visibility Marketing Growth Hacks for Small Businesses?
So you need visibility marketing strategies for your small business, but you’re a solopreneur or an entrepreneur with limited staffing resources. So how can you growth hack your way to success?
(Now if you are unfamiliar with the term “Growth hacker” it simply means that you want to develop a process of rapid experimentation across marketing channels to identify the most effective and efficient ways to grow your business. As a solopreneur, this can be challenging through traditional channels like networking, webinars, presentations, print advertising, workshops, etc….as these are not “rapid experimentation” channels as there can be many steps and marketing strategies required to get them off the ground. )
Online marketing offers the greatest opportunity for growth hacking and experimentation as it is stealth-like, easy to optimize and monitor and switch gears on a dime! (As long as you have some “dimes” to invest in this growth hacking opportunity.)
Today’s presentation on visibility marketing strategies for small business is helping solopreneurs and entrepreneurs who do not necessarily have all of the resources in place to experiment with some growth hacking digital marketing and paid ad testing, but can take simple steps towards more visibility in their businesses in a significant variety of ways that best suits their businesses.
Today we cover quite a few topics to consider when looking to expand your market reach and brand visibility for your small entrepreneurial or solopreneurial business.
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The Visibility Marketing Strategies Covered Include:
Location, location, location! If you work from a specific location or are looking for a space to rent, there’s some great insights to consider here before you do.
· Traditional print advertising if you live in a small community is still worth considering, though it does have some limitations (like measurability)
· Speaking opportunities
· Social media marketing and how to develop a content marketing strategy around SEO social
· SEO Social, one of the best ways to get brand visibility is to “Know your words” (your keyword phrases that matter to you and your business..that you have in fact researched, analyzed and developed)
· Developing strategic partners and joint venture opportunities and some examples of how this could work for you.
· Email marketing one of the most fruitful, efficient and convenient ways to stay visible to your audience, with more ways to leverage strategic partners.
· Creating a Facebook group, an online community of shared interests, and how to boost engagement fast with your members and new members.
· Paid Facebook ads just for visibility sake….change your mind set about spending money on visibility and you can start as low as $5/day.
Brand Building…Goal Setting? Same Intentional Discipline!
If you are serious about growing a business, then sooner or later you may need to put a stake in the ground and go through the highly conscious exercise in developing your personal or business brand.
Find out more about my Brand Builder BootCamps here.
In this presentation, Liz Gracia, Director of Marketing and Editor in Chief of The Mind Body Spirit Network will help you have a greater understanding of the importance of developing some branding and visibility marketing strategies.
These are just one of many ” Foundational Basics for Your Online Success” and where you may need to “Shore up” your online marketing efforts for long term success and the type of professional support you may need to consider to do so.
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The Mind Body Spirit Network was created for many reasons, but a key reason is that our members get way more visibility, leveraging the power of an online community, than they could necessarily get on their own. It is indeed a strategic partnership with the intention of providing joint venture-ship opportunities as we and each member grows.
TheMindBodySpiritNetwork.com helps small businesses and solopreneurs and companies in the mind body spirit conscious and mindful living realm with their SEO keyword research and reporting, SEO & SEO social content marketing (blogging) strategy and visibility marketing strategies.
TheMindBodySpiritNetwork.com is located in Golden, CO, not far from Denver and Boulder Colorado and offers WordPress website design, a comprehensive SEO keyword research, analysis, reporting and follow up consultation and ongoing lead generation, sales funnel development and paid traffic strategies service to solopreneurs and companies all over the United States and Canada.
Ready to recruit some assistance in your visibility marketing strategies?
Let’s start a with FREE digital marketing consultation to see where you are at in your online marketing efforts and where you would like to be and whether we are a good fit to help you get there!