Google Maps. Organic search. AI answers.

Local SEO Audit: See Exactly Where You Show Up

Find out where your business ranks across your service area, what’s holding your Google Business Profile back, and whether ChatGPT and Google’s AI recommend you. Personally reviewed by me, never a canned report.

Get My Local Visibility Audit

Complimentary for established local businesses. A $500 value.

Local SEO audit graphic showing a small business ranked in Google search, the Google Maps 3-pack and an AI answer

      EXCELLENT  
   Based on 5 reviews 
    
 
 
 
   
 
 
       Posted on Google  
   
   Robin Chatmas 
 
 
 
 Trustindex verifies that the original source of the review is Google. Working with Liz has been a wonderful experience! She has brought incredible knowledge and expertise to Umbrella Roofing's website, SEO, and digital marketing strategy.

Liz has completely transformed our online presence, from redesigning and optimizing our website to creating targeted content for our services, communities, and industry partners. We've seen impressive improvements in our Google search rankings, Google Business Profiles, and overall online visibility in a relatively short period of time.

What I appreciate most is that Liz doesn't just make changes and hope for results. She has a clear strategy, communicates what she's doing, and provides regular updates showing our progress. She's knowledgeable, responsive, and genuinely invested in helping our business grow.

I highly recommend Liz to any business looking to strengthen its online presence and work with someone who truly understands SEO and digital marketing!
  
 
      Posted on Google  
   
   Amy Spradlin 
 
 
 
 Trustindex verifies that the original source of the review is Google. Liz Gracia and The Athena Arena have been exceptional partners in helping me build, optimize, and increase the visibility of my business, Sacred Creations.

There are three things I especially appreciate about working with Liz: her vast knowledge of the latest marketing trends, her incredible attention to detail and commitment to clear communication, and her ability to use analytics and data to make strategic decisions that drive the business forward.

Beyond her expertise, Liz brings something equally valuable to the partnership—her humor, warmth, and exceptional soft skills. She has a way of making the process both effective and human, which makes working together not only productive but genuinely enjoyable.

I highly recommend Liz and The Athena Arena to anyone looking for a knowledgeable, strategic, and truly thoughtful marketing partner.
  
 
      Posted on Google  
   
   Sunny Swearsky 
 
 
 
 Trustindex verifies that the original source of the review is Google. Working with Liz has been amazing. She is extremely knowledgeable of everything that has to do with website design and branding. She knows what she’s doing. Liz took the time to get to know me, my business and my goals in order to create a beautiful website that is functional and along with Google Ads, is pointed towards the people I am to serve. Liz brings her deep understanding of consciousness into practice in all that she does. I am so grateful for her expertise and great spirit!
  
 
      Posted on Google  
   
   SoCal Wine Country Medium 
 
 
 
 Trustindex verifies that the original source of the review is Google. Professional, timely, and excellent results in Website design. I would highly recommend this company.( and I have!)
  
 
      Posted on Google  
   
   Medium Cheryl Murphy 
 
 
 
 Trustindex verifies that the original source of the review is Google. Liz Gracia is a talented website designer. She is experienced in small business branding and SEO. She makes creating a website fun and easy. I highly recommend Liz and The Athena Arena.
  
 
  
  
 
    Verified by Trustindex  Trustindex verified badge is the Universal Symbol of Trust. Only the greatest companies can get the verified badge who has a review score above 4.5, based on customer reviews over the past 12 months. Read more

What Is a Local SEO Audit?

A local SEO audit shows how visible your business is to nearby customers searching for what you do. It measures where you rank in the Google map pack across your service area, how you show up in organic results, how strong your Google Business Profile is, and whether AI tools mention you, then pinpoints what to fix first.

What you get

What’s in Your Local Visibility Audit

Map Pack Ranking Heatmap

A visual grid of where you rank in the Google map pack for your main service, point by point across your service area.

Organic Visibility Snapshot

Where your website ranks in regular Google results and for which searches, including the ones you’re missing.

Google Business Profile Check

How complete and competitive your profile is next to the businesses ranking above you, and what’s quietly holding it back.

AI Visibility Check

I ask ChatGPT, Perplexity and Google AI Mode the questions your buyers ask and see whether your business gets named.

Your Recommended Next Step

The one thing I’d fix first, and whether you need help with it or can handle it yourself.

Personally Reviewed by Me

No account managers and no auto-generated report. I review every audit myself and send your results within 2 to 3 business days.

What a heatmap shows

See Your Map Pack Rankings, Point by Point

Here’s a real client, one keyword, before and after local SEO. Each dot is a spot where a customer searched. Red means buried. Green means found. Your audit starts with your own “before.”

Local SEO audit heatmap before optimization showing an average map rank of 20 or worse

Before: average rank 20+

Local SEO heatmap after optimization showing an average map rank of 1.63

After: average rank 1.63

How it works

Your Audit in Three Simple Steps

Tell Me About Your Business

Fill out the short form below with your business name, website, town and Google Business Profile.

I Run and Review It

I map your rankings, check your profile and test the AI tools, then review everything personally.

Get Your Results

Within 2 to 3 business days, you’ll have your results and a clear next step. No awkward sales call required.

Choose your starting point

Where Are You Starting From?

Already Have a Google Business Profile?

Get your Local Visibility Audit. Fill out the form below and I’ll show you exactly where you stand.

Complimentary for established local businesses. A $500 value.

No Profile Yet, or Not Sure?

Skip the audit. There’s nothing to measure yet, so let’s talk instead. Book a quick call and I’ll map out how to get your business set up and found.

Book a Quick Call

See What Clients Have to Say

Chuck Wilson

Project Engineer turned Sacred Drum Maker

Linda Armstrong

Certified Body, Belief & Emotion Code Practitioner

Sunny Swearsky

Trauma Therapist

Deborah Edwards

Chopra Certified Mindfulness & Meditation Instructor

Liz Gracia, local SEO consultant who personally reviews every local SEO audit

Who reviews your audit

A Real Strategist, Not a Robot Report

I’m Liz Gracia. I’ve been doing SEO since 1999 and running The Athena Arena since 2009. Every audit lands on my desk, and I read it like it’s my own business, because I know what it’s like to be the best-kept secret in a small market.

I’ll tell you the truth about why you’re not showing up, and I’ll tell you when you don’t need to spend the money yet.

In business since 2009 · 350+ projects completed · SEO since 1999

See you in the arena, Liz

Local SEO Audit FAQs

What is a local SEO audit?

A local SEO audit measures how visible your business is to nearby customers. Mine covers your map pack rankings across your service area, your organic search visibility, your Google Business Profile and whether AI tools like ChatGPT mention you, plus the first thing I’d fix.

You’ll get your results and a recommended next step. Sometimes that’s a fix you can make yourself, like the steps in my guide to optimizing your Google Business Profile for the 3-pack. If you want help, my local SEO services start with a one-time Launch, and Found Everywhere keeps the momentum going every month.

Do you work with businesses outside Colorado?

Yes. Many clients are mountain-town businesses in the Roaring Fork and Vail Valleys, but the audit works for local businesses anywhere in the U.S.

Stop Being Your Town’s Best-Kept Secret

Put a stake in the ground. Find out exactly where you stand, then decide what’s next.

Get My Local Visibility Audit

Rather talk it through? Schedule a discussion

Photo by Jaime Reimer on Pexels

Local SEO Audit: See Exactly Where You Show Up

What Is a Local SEO Audit?