Services2026-11-04T08:40:50-06:00

Services

Small Business Marketing Services That Get You Found and Chosen

Local SEO that wins the map pack. Content and AI systems that get you cited and keep you visible. A website and email funnel that turn attention into booked clients. One strategist, clear prices, and a plan built around where your business is right now.

Local business? Start with your complimentary local visibility audit.

Liz Gracia, founder of The Athena Arena, small business marketing strategist
 
 
 
 
  EXCELLENT  
 Google star 1Google star 2Google star 3Google star 4Google star 5 
 Based on 5 reviews 
  
 
 
 
 
 
 
 
  
 
 
 
 Posted on Google Google 
 
 Robin Chatmas profile picture 
 
 
 Robin Chatmas 
 
 
 
 Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google. 
Working with Liz has been a wonderful experience! She has brought incredible knowledge and expertise to Umbrella Roofing's website, SEO, and digital marketing strategy.

Liz has completely transformed our online presence, from redesigning and optimizing our website to creating targeted content for our services, communities, and industry partners. We've seen impressive improvements in our Google search rankings, Google Business Profiles, and overall online visibility in a relatively short period of time.

What I appreciate most is that Liz doesn't just make changes and hope for results. She has a clear strategy, communicates what she's doing, and provides regular updates showing our progress. She's knowledgeable, responsive, and genuinely invested in helping our business grow.

I highly recommend Liz to any business looking to strengthen its online presence and work with someone who truly understands SEO and digital marketing!
  
 
  
 
 
 
 Posted on Google Google 
 
 Amy Spradlin profile picture 
 
 
 Amy Spradlin 
 
 
 
 Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google. 
Liz Gracia and The Athena Arena have been exceptional partners in helping me build, optimize, and increase the visibility of my business, Sacred Creations.

There are three things I especially appreciate about working with Liz: her vast knowledge of the latest marketing trends, her incredible attention to detail and commitment to clear communication, and her ability to use analytics and data to make strategic decisions that drive the business forward.

Beyond her expertise, Liz brings something equally valuable to the partnership—her humor, warmth, and exceptional soft skills. She has a way of making the process both effective and human, which makes working together not only productive but genuinely enjoyable.

I highly recommend Liz and The Athena Arena to anyone looking for a knowledgeable, strategic, and truly thoughtful marketing partner.
  
 
  
 
 
 
 Posted on Google Google 
 
 Sunny Swearsky profile picture 
 
 
 Sunny Swearsky 
 
 
 
 Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google. 
Working with Liz has been amazing. She is extremely knowledgeable of everything that has to do with website design and branding. She knows what she’s doing. Liz took the time to get to know me, my business and my goals in order to create a beautiful website that is functional and along with Google Ads, is pointed towards the people I am to serve. Liz brings her deep understanding of consciousness into practice in all that she does. I am so grateful for her expertise and great spirit!
  
 
  
 
 
 
 Posted on Google Google 
 
 SoCal Wine Country Medium profile picture 
 
 
 SoCal Wine Country Medium 
 
 
 
 Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google. 
Professional, timely, and excellent results in Website design. I would highly recommend this company.( and I have!)
  
 
  
 
 
 
 Posted on Google Google 
 
 Medium Cheryl Murphy profile picture 
 
 
 Medium Cheryl Murphy 
 
 
 
 Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google. 
Liz Gracia is a talented website designer. She is experienced in small business branding and SEO. She makes creating a website fun and easy. I highly recommend Liz and The Athena Arena.
  
 
  
 
 
 
  
 
 Verified by Trustindex  
Trustindex verified badge is the Universal Symbol of Trust. Only the greatest companies can get the verified badge who has a review score above 4.5, based on customer reviews over the past 12 months. Read more

What Small Business Marketing Services Does The Athena Arena Offer?

The Athena Arena offers small business marketing services in two lanes. For local businesses: a free local visibility audit, one-time Local SEO Launch packages from $2,950, and monthly local SEO and AI visibility retainers from $1,950. For any business, anywhere: a Brand and Content Blueprint ($3,000), an AI Marketing Operating System ($8,500), an email funnel build ($3,500) and AI-ready websites from $9,500.

Start here

Two Ways In

Customers Find You Locally

You have a storefront, an office or a service area, and customers search “near me” before they call. You need the map pack, town pages, reviews and AI answers working for you.

Start with a free local visibility audit →

You Serve Clients Anywhere

You’re a coach, practitioner, consultant or online business, and your clients could be anywhere. You need a clear brand, content that gets cited, and systems that run without you doing it all.

Start with a marketing consult →

The local lane

Local SEO and AI Visibility

Local Visibility Audit

Complimentary, a $500 value

Your map pack heatmap, Google Business Profile health and an AI visibility check, with a clear recommendation on what to fix first.

Get your audit →

Local SEO Launch

One-time, from $2,950

Your foundation, built right: Google Business Profile, citations, reviews, schema and new town pages. Three tiers: Essentials, Signature and Market Leader.

See Launch packages →

Local SEO Management

From $1,950/month

Weekly Google profile posts, review replies, citations, a new local page each month and a monthly map pack report.

See Management →

Found Everywhere

From $4,350/month

Local SEO management plus eight blog posts a month, written to be cited by ChatGPT and Google’s AI, with AI visibility tracking.

See Found Everywhere →

For businesses anywhere

Brand, Content, AI and Websites

Brand and Content Blueprint

$3,000

Positioning, brand voice, a keyword map and a 90-day content plan. The doorway to everything else, and credited toward the AI Marketing Operating System within 30 days.

See the Blueprint →

AI Marketing Operating System

$8,500

Your brand voice, content plan and AI workflows, built and connected inside your own Claude account, so your marketing runs with a staff of one.

See the AI Marketing OS →

Email Funnel Build

$3,500

A lead magnet, opt-in page and nurture sequence that follows up for you and turns readers into booked clients.

See the funnel build →

AI-Ready Website

From $9,500

A website redesign built to be found by Google, cited by AI and clear enough to turn visitors into calls.

See website redesign →

Personal Brand Strategy

Part of the Blueprint

For women entrepreneurs building a business around who they are: your story, your positioning and a voice people remember.

See personal brand strategy →

Built for your field

Services for Practitioners

Website Design for Therapists

A private practice website that builds trust, ranks for your specialties and makes booking easy.

See therapist websites →

Local SEO for Therapists

Get found by clients searching nearby, with review and reply practices that respect your ethics and HIPAA.

See therapist SEO →

Colorado local SEO

Areas I Serve

Every town page is built from that town’s own chamber, events and character.

Roaring Fork Valley: Aspen-Snowmass · Carbondale-Basalt · Glenwood Springs-Rifle
Vail Valley: Vail · Avon-Edwards · Eagle-Gypsum
Front Range: Boulder · Denver

See What Clients Have to Say

Chuck Wilson

Project Engineer turned Sacred Drum Maker

Linda Armstrong

Certified Body, Belief & Emotion Code Practitioner

Sunny Swearsky

Trauma Therapist

Deborah Edwards

Chopra Certified Mindfulness & Meditation Instructor

Case Studies

SEO for General Contractors: Win Remodels, Commercial Jobs, and Partner Work From Search

November 5th, 2026|Case Study, Local SEO|

See how a Colorado mountain contractor reached #1 on Google in towns without an office, and how general contractors can win remodels and partner work too.

Read More

Home Builder SEO: How Custom Builders Can Rank in the Towns Where They Build

October 28th, 2026|Case Study, Local SEO|

Custom home builders: learn how a Colorado mountain contractor reached #1 in Aspen and Vail without an office there, and how the same SEO plan works for you.

Read More

Small Business Marketing Services FAQs

If customers find you locally, start with the free local visibility audit. It shows exactly where you rank and what to fix first. If your clients could be anywhere, start with a marketing consult, and we’ll decide whether the Blueprint or the AI Marketing Operating System fits.

Yes, with the prices right on this page. Local SEO Launch comes in three one-time tiers ($2,950, $7,000 and $12,750). The Blueprint is $3,000, the AI Marketing Operating System is $8,500, the email funnel build is $3,500, and AI-ready websites start at $9,500.

Yes. Local SEO Management and Found Everywhere have a 6-month minimum, because local SEO and AI visibility build over months, not weeks.

No. Local SEO town pages focus on Colorado, but the Blueprint, AI Marketing Operating System, email funnels, websites and therapist services work for businesses anywhere.

No. I focus on organic visibility you own: local SEO, content, AI search and email. Those keep working after you stop paying for clicks.

Ready to Step Into the Arena?

Put a stake in the ground. Book a consult and let’s map your next move.

Local business? Get your free local visibility audit

Photo by Jaime Reimer on Pexels

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