Eagle · Gypsum · Down-Valley

A Boutique Marketing Agency for Eagle and Gypsum Small Businesses

You serve the families and working locals who make the Vail Valley run. I help you get found first on Google and in AI answers, with marketing that brings in steady, year-round business without you doing it all.

Get My Local Visibility Audit

Complimentary for established local businesses. A $500 value.

Photo by Chris F. on Pexels

      EXCELLENT  
   Based on 5 reviews 
    
 
 
 
   
 
 
       Posted on Google  
   
   Robin Chatmas 
 
 
 
 Trustindex verifies that the original source of the review is Google. Working with Liz has been a wonderful experience! She has brought incredible knowledge and expertise to Umbrella Roofing's website, SEO, and digital marketing strategy.

Liz has completely transformed our online presence, from redesigning and optimizing our website to creating targeted content for our services, communities, and industry partners. We've seen impressive improvements in our Google search rankings, Google Business Profiles, and overall online visibility in a relatively short period of time.

What I appreciate most is that Liz doesn't just make changes and hope for results. She has a clear strategy, communicates what she's doing, and provides regular updates showing our progress. She's knowledgeable, responsive, and genuinely invested in helping our business grow.

I highly recommend Liz to any business looking to strengthen its online presence and work with someone who truly understands SEO and digital marketing!
  
 
      Posted on Google  
   
   Amy Spradlin 
 
 
 
 Trustindex verifies that the original source of the review is Google. Liz Gracia and The Athena Arena have been exceptional partners in helping me build, optimize, and increase the visibility of my business, Sacred Creations.

There are three things I especially appreciate about working with Liz: her vast knowledge of the latest marketing trends, her incredible attention to detail and commitment to clear communication, and her ability to use analytics and data to make strategic decisions that drive the business forward.

Beyond her expertise, Liz brings something equally valuable to the partnership—her humor, warmth, and exceptional soft skills. She has a way of making the process both effective and human, which makes working together not only productive but genuinely enjoyable.

I highly recommend Liz and The Athena Arena to anyone looking for a knowledgeable, strategic, and truly thoughtful marketing partner.
  
 
      Posted on Google  
   
   Sunny Swearsky 
 
 
 
 Trustindex verifies that the original source of the review is Google. Working with Liz has been amazing. She is extremely knowledgeable of everything that has to do with website design and branding. She knows what she’s doing. Liz took the time to get to know me, my business and my goals in order to create a beautiful website that is functional and along with Google Ads, is pointed towards the people I am to serve. Liz brings her deep understanding of consciousness into practice in all that she does. I am so grateful for her expertise and great spirit!
  
 
      Posted on Google  
   
   SoCal Wine Country Medium 
 
 
 
 Trustindex verifies that the original source of the review is Google. Professional, timely, and excellent results in Website design. I would highly recommend this company.( and I have!)
  
 
      Posted on Google  
   
   Medium Cheryl Murphy 
 
 
 
 Trustindex verifies that the original source of the review is Google. Liz Gracia is a talented website designer. She is experienced in small business branding and SEO. She makes creating a website fun and easy. I highly recommend Liz and The Athena Arena.
  
 
  
  
 
    Verified by Trustindex  Trustindex verified badge is the Universal Symbol of Trust. Only the greatest companies can get the verified badge who has a review score above 4.5, based on customer reviews over the past 12 months. Read more

What Does a Marketing Agency Do for Eagle and Gypsum Businesses?

A marketing agency for Eagle and Gypsum businesses builds the system that keeps local customers coming back: getting found on Google Maps, in search and in AI answers, a website that turns visitors into calls, content in your voice, and follow-up that turns one job into a long-term customer.

How a marketing agency works in Eagle and Gypsum: get found, get cited, convert, stay visible, booked

The working heart of the valley

Trail Town Meets Airport Town

Year-round customers, year-round business.

Eagle is the county seat, and its trail system is what the town is known for. Broadway is the main street: the Art Walk every second Friday, the Bonfire Block Party at Second and Broadway, and Christmas on Broadway, a tradition for more than 25 years. Summer Thursdays bring ShowDownTown, free concerts at Eagle Town Park, and Sylvan Lake State Park is about 10 miles from town.

Gypsum is home to Eagle County Regional Airport, the second-busiest airport in Colorado during ski season. Every July the town throws Gypsum Daze, with a parade on Valley Road, a 5K, a car show and a jalapeño contest.

Unlike the resort towns up-valley, most of your customers here are year-round residents. They search for the contractor, dentist, mechanic or salon they’ll use for years, and they choose the business with the strongest reviews and the clearest website. The marketing that works here is consistent, local and trustworthy.

Your local calendar

Eagle and Gypsum’s Calendar Is Your Marketing Calendar

The moments when your neighbors are already out and searching are the easiest ones to show up for. Plan around these:

Gypsum Daze (every July): Post your booth, sponsorship or specials on your Google Business Profile the week before. Locals search for parade times, food and parking, and a fresh post meets them there.

ShowDownTown (summer Thursdays, Eagle Town Park): A weekly reason for families to be downtown. A standing Thursday offer, posted every week, keeps Broadway shops and restaurants top of mind.

Art Walk (second Friday, Broadway): Take part, then add the photos to your profile. New photos and posts tell Google your business is active.

Christmas on Broadway (first Saturday in December): The local holiday kickoff. Line up your holiday offer and your review requests around it.

Ski season at the airport: Winter visitors land in Gypsum. If you serve them too, check your hours, categories and photos before December.

Marketing Services for Eagle and Gypsum

Local SEO for Eagle and Gypsum

Win the map pack and rank in both towns. Local SEO services, from $2,950.

Found Everywhere

Monthly local SEO plus content that gets you cited in AI answers. Found Everywhere, from $4,350/month.

AI Marketing Operating System

Your brand voice, content plan and AI workflows, built and connected. AI marketing consultant, $8,500.

AI-Ready Website

A site built to be found by Google and cited by AI. Website redesign, from $9,500.

See What Clients Have to Say

Chuck Wilson

Project Engineer turned Sacred Drum Maker

Linda Armstrong

Certified Body, Belief & Emotion Code Practitioner

Sunny Swearsky

Trauma Therapist

Deborah Edwards

Chopra Certified Mindfulness & Meditation Instructor

Case Studies

SEO for General Contractors: Win Remodels, Commercial Jobs, and Partner Work From Search
Gallery
SEO for General Contractors: Win Remodels, Commercial Jobs, and Partner Work From Search

Case Study, Local SEO

SEO for General Contractors: Win Remodels, Commercial Jobs, and Partner Work From Search

Liz Gracia2026-10-30T13:37:23-06:00November 5th, 2026|Case Study, Local SEO|

See how a Colorado mountain contractor reached #1 on Google in towns without an office, and how general contractors can win remodels and partner work too.

Home Builder SEO: How Custom Builders Can Rank in the Towns Where They Build
Gallery
Home Builder SEO: How Custom Builders Can Rank in the Towns Where They Build

Case Study, Local SEO

Home Builder SEO: How Custom Builders Can Rank in the Towns Where They Build

Liz Gracia2026-10-30T14:54:46-06:00October 28th, 2026|Case Study, Local SEO|

Custom home builders: learn how a Colorado mountain contractor reached #1 in Aspen and Vail without an office there, and how the same SEO plan works for you.

Roofing SEO Case Study: How a Colorado Mountain Roofer Reached Page One in Days
Gallery
Roofing SEO Case Study: How a Colorado Mountain Roofer Reached Page One in Days

Case Study, Local SEO

Roofing SEO Case Study: How a Colorado Mountain Roofer Reached Page One in Days

Liz Gracia2026-10-30T15:11:55-06:00October 21st, 2026|Case Study, Local SEO|

Have you ever searched for your own service in [...]

Liz Gracia, Colorado mountain-town marketing strategist

Meet Your Strategist

I’m Liz Gracia, founder of The Athena Arena. I’ve lived in Colorado’s Roaring Fork Valley since 2004 and done SEO since 1999. I run four brands of my own with the same marketing system I build for clients, so everything I recommend, I use.

In business since 2009 · 350+ projects completed · SEO since 1999

See you in the arena, Liz

Eagle and Gypsum Marketing FAQs

Do you work with businesses in both Eagle and Gypsum?

Yes. Eagle, Gypsum and Eagle Ranch share one local market, and I help businesses across all of them, plus those serving the rest of the valley.

Is marketing different here than in Vail or Avon?

Yes. Down-valley customers are mostly year-round residents, so reviews, referrals and a strong Google profile matter more than tourist-season pushes.

Should I join the Eagle or Gypsum chamber?

If it fits your budget, yes. The Eagle Chamber, the Gypsum Chamber and the Vail Valley Partnership, the regional chamber for the whole valley, all list their members online. A member listing is a trusted local citation that helps Google confirm where you are, and the events put you in front of your neighbors. Keep your name, address and phone identical to your Google Business Profile.

Where should I start?

Start with a local visibility audit. You’ll see where you rank on Google Maps, in search and in AI answers, and what to fix first.

How do we work together?

Most work happens by video and phone, with clear monthly reporting so you always know what’s been done and what it’s producing.

Stop Being the Valley’s Best-Kept Secret

Put a stake in the ground. See where you stand today, then decide what’s next.

Get My Local Visibility Audit

Rather talk it through? Schedule a discussion

Photo by Jaime Reimer on Pexels