Lead Magnet + Email Funnel Build

Email Marketing Consultant for Small Businesses

Turn the people who find you into an email list that knows, likes and trusts you. I build your lead magnet, opt-in page and nurture sequence in your voice, so new subscribers warm up to working with you while you do the work you love.

A complete email funnel for $3,500. See what’s included

Small business owner writing an email nurture sequence on her laptop

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  EXCELLENT  
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 Robin Chatmas 
 
 
 
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Working with Liz has been a wonderful experience! She has brought incredible knowledge and expertise to Umbrella Roofing's website, SEO, and digital marketing strategy.

Liz has completely transformed our online presence, from redesigning and optimizing our website to creating targeted content for our services, communities, and industry partners. We've seen impressive improvements in our Google search rankings, Google Business Profiles, and overall online visibility in a relatively short period of time.

What I appreciate most is that Liz doesn't just make changes and hope for results. She has a clear strategy, communicates what she's doing, and provides regular updates showing our progress. She's knowledgeable, responsive, and genuinely invested in helping our business grow.

I highly recommend Liz to any business looking to strengthen its online presence and work with someone who truly understands SEO and digital marketing!
  
 
  
 
 
 
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 Amy Spradlin 
 
 
 
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Liz Gracia and The Athena Arena have been exceptional partners in helping me build, optimize, and increase the visibility of my business, Sacred Creations.

There are three things I especially appreciate about working with Liz: her vast knowledge of the latest marketing trends, her incredible attention to detail and commitment to clear communication, and her ability to use analytics and data to make strategic decisions that drive the business forward.

Beyond her expertise, Liz brings something equally valuable to the partnership—her humor, warmth, and exceptional soft skills. She has a way of making the process both effective and human, which makes working together not only productive but genuinely enjoyable.

I highly recommend Liz and The Athena Arena to anyone looking for a knowledgeable, strategic, and truly thoughtful marketing partner.
  
 
  
 
 
 
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 Sunny Swearsky 
 
 
 
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Working with Liz has been amazing. She is extremely knowledgeable of everything that has to do with website design and branding. She knows what she’s doing. Liz took the time to get to know me, my business and my goals in order to create a beautiful website that is functional and along with Google Ads, is pointed towards the people I am to serve. Liz brings her deep understanding of consciousness into practice in all that she does. I am so grateful for her expertise and great spirit!
  
 
  
 
 
 
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Professional, timely, and excellent results in Website design. I would highly recommend this company.( and I have!)
  
 
  
 
 
 
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Liz Gracia is a talented website designer. She is experienced in small business branding and SEO. She makes creating a website fun and easy. I highly recommend Liz and The Athena Arena.
  
 
  
 
 
 
  
 
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What Does an Email Marketing Consultant Do?

An email marketing consultant builds the system that turns website visitors into subscribers and subscribers into clients. That means a lead magnet worth signing up for, an opt-in page that converts, a nurture sequence that builds trust, and the tagging and automation that keep it running without you.

How an email marketing funnel works: visitor, lead magnet, opt-in page, nurture emails, client, with Kit tags and automation

The real problem

Visitors Leave. Subscribers Stay.

Your list is yours to keep.

Most people who find your website aren’t ready to book today. Without a reason to stay in touch, they leave, and you never hear from them again.

Social media doesn’t solve it either. You don’t own your followers, and the algorithm decides who sees you. Your email list is the one marketing channel that’s truly yours.

The Lead Magnet + Email Funnel Build gives people a reason to raise their hand, then follows up for you, in your voice, until they’re ready to say yes.

Your email funnel, built

What Your Email Marketing Funnel Includes

Funnel Strategy

Who you want on your list, what they need first, and the offer your emails lead to, mapped before anything gets written.

A Lead Magnet Worth the Email

A guide, checklist or mini-training your ideal clients actually want, written and designed to match your brand.

An Opt-In Page That Converts

A focused landing page with one job: turning interested visitors into subscribers.

5 to 7 Nurture Emails

A welcome sequence written in your voice that delivers value, tells your story and invites the right people to work with you.

Kit Setup, Tags and Automation

Your form, tags and automation set up in Kit, so every subscriber gets the right emails and you can see who’s ready to buy.

Tested and Handed Over

Every step tested end to end before launch, with a walkthrough so you know exactly how your funnel works.

How it works

From Visitor to Client in Three Steps

01

Strategy

We pin down your ideal subscriber, the lead magnet that will attract them and the offer your emails lead to.

02

Write and Build

I write and design your lead magnet, opt-in page and nurture emails, then set it all up in Kit.

03

Test and Launch

We test every step together, then switch it on. From then on, your funnel follows up while you work.

Pricing

One Funnel. Working for You Every Day.

Lead Magnet + Email Funnel Build

$3,500

One time. A complete email funnel, written in your voice and ready to run.

  • Funnel strategy session
  • Lead magnet, written and designed
  • Opt-in landing page
  • 5 to 7 nurture emails in your voice
  • Kit form, tags and automation setup
  • End-to-end testing and a walkthrough

Want AI to help you write your weekly newsletter too? The AI Marketing Operating System includes a newsletter workflow trained on your voice.

This Is for You If

  • You’re a coach, practitioner or service business with website visitors but no real email list
  • You have a list but no welcome sequence, so new subscribers go cold
  • You know you should be emailing but never know what to send
  • You want your marketing working while you’re with clients

It’s Not the Right Fit If

  • You run a large online store and need complex e-commerce flows.
  • You want cold email outreach or a purchased list. I build permission-based lists only.
  • You have almost no website traffic yet. Start with local SEO or a website that gets found, then add the funnel.

The platform and the proof

Build Your List on a Platform Made for Creators

My go-to email platform

Why I Build on Kit

Kit (formerly ConvertKit) is the email platform I use for my own brands, and the one I recommend to most coaches, practitioners and creators. I love it. It’s easy to use, the automations make sense, and it grows with you.

  • A free plan to get your list started
  • Visual automations and simple tagging
  • Landing pages and sign-up forms built in
  • Made for creators who sell coaching, courses, books and digital products

Start Free With Kit →

Affiliate disclosure: I’m a Kit affiliate partner. If you sign up through my link, I may earn a commission at no extra cost to you. I only recommend tools I use and love in my own business.

Money in an envelope, representing creators who monetize their email list

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Creator case studies

See What Other Creators Built With Their Lists

Need proof that a list can change a business? These creator stories show how designers, artists, podcasters, bloggers and musicians used email to grow their audiences, launch products and turn a passion into income.

  • Kelsey Baldwin, designer: rebuilt her business as a single mom
  • Bonnie Christine, fabric designer: googled her way into a new career
  • Terry Rice, podcaster: went from corporate marketer to consultant
  • Tori Mistick, pet blogger: grew a blog into an award-winning business
  • Shelby Abrahamsen, artist: turned a colorful bullet journal into a career
  • Drew Holcomb, musician: found the right audience for his music

See What Clients Have to Say

Chuck Wilson

Project Engineer turned Sacred Drum Maker

Linda Armstrong

Certified Body, Belief & Emotion Code Practitioner

Sunny Swearsky

Trauma Therapist

Deborah Edwards

Chopra Certified Mindfulness & Meditation Instructor

Liz Gracia, email marketing consultant and founder of The Athena Arena

Who builds your funnel

I Run My Own Lists Every Week

I’m Liz Gracia. I write and send newsletters for my own brands every week, including Passport to Illumination for The Mind Body Spirit Network, and I build my funnels in Kit. Everything I set up for you, I use myself.

In business since 2009 · 350+ projects completed · SEO since 1999

See you in the arena, Liz

Email Marketing Consultant FAQs

The Lead Magnet + Email Funnel Build is $3,500, one time. That covers the strategy, a written and designed lead magnet, an opt-in page, 5 to 7 nurture emails in your voice, and full setup and testing in Kit.

It’s the path from stranger to client: someone finds you, signs up for a free resource, then receives a short series of emails that build trust and invite them to work with you. Once it’s set up, it runs on its own for every new subscriber.

Kit (formerly ConvertKit) is built for creators and service businesses, with simple tagging and visual automations that make sense to non-techies. It’s what I use for my own brands. Here’s what I love about it. If you’re on another platform, we’ll talk through it on your consult.

Yes. I start from how you actually talk and write. If you want a full brand voice guide first, the Brand & Content Blueprint creates one you can use everywhere.

A funnel turns visitors into subscribers, so it works best once people are finding you. If they aren’t yet, pair it with Found Everywhere or local SEO so your list keeps growing.

The funnel handles your welcome sequence. For your ongoing newsletter, my guide to making an email newsletter is a great start, and the AI Marketing Operating System can draft it for you in your voice every week.

Yes. Email funnels are built entirely remotely, for coaches, practitioners and small businesses anywhere in the U.S.

Build the List That Builds Your Business

Put a stake in the ground. Book a consult and let’s map the funnel that turns your visitors into clients.

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