This week’s Online Meetup & Business Networking Group topic takes questions from attendees as to which aspects of Facebook advertising they want insights.
So key topics we covered in this How to Facebook Advertising & Marketing Webinar include:
- Boosting a post vs creating and ad of the same post, which is preferable?
- How do you create a target audience?
- How much money should you spend on Facebook advertising?
In addition to addressing each of these questions about creating a Facebook advertising campaign or developing a Facebook marketing strategy, I outlined what I call “The Foundational Basics” of any online marketing initiative.
Included here, in the written portion of this blog, are additional points you need to keep in mind when jumping into any type of online paid advertising campaign, whether it’s on Facebook, Instagram, Twitter, Linked, Pinterest or Google Adsense.
Here’s a general template to follow in creating a Facebook Advertising Strategy:
SEO keyword market research: Make sure you understand your audience online. A significant percentage of all buying decisions start with search of some sort or another. Make sure you understand the keyword phrases and topics that are of interest to your market. Make sure you understand the potential size and financial viability of your market. Any lead magnet or lead generation offer should have some market analysis & research that supports your effort. It’s a significant amount of work to build a Facebook advertising campaign for which there may be no market! Do your homework 1st! (I can help with your content marketing efforts, starting here.)
Branding or Personal Branding: Operating a business without having gone through the highly conscious, intentional process of creating a brand for your company or a personal brand, if you are the “face of” your company, can be the reason for a struggling business and floundering Facebook marketing initiatives.
Branding…it’s WAY more than just a logo and NOT “just a thing!”. More here.