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We Help Local Colorado Businesses Stop Being Your Community's Best-Kept Secret

Your small business in the Colorado communities between Aspen and Vail deserves more than a "spaghetti-at-the-wall" strategy. Say goodbye to guesswork. Say hello to clarity, conversion, and digital ease.

Get Started with a Customized Strategy Session →

The Athena Arena is a Digital Marketing Agency serving Aspen-Vail and all of our beloved Rocky Mountain Communities in between.

Liz Gracia The Athena Arena Podcast Episodes Cover 2025

Why Work With Me In "The Arena"?

Because trying to build a personal brand online or a local small business alone feels like shouting into the void. You're spinning your wheels, wasting time on strategies that don’t stick, and wondering why your brilliance isn’t translating into income or impact. It’s exhausting, disheartening, and worst of all—it dims your light. In The Athena Arena, I flip that script. With clarity, courage, and a proven path, you’ll finally be seen, heard, and paid like the powerful creator you are, especially if you long to build a digital footprint in all of the local communities between Aspen and Vail, Colorado.

Local SEO Marketing Services & Keywrod Research Digital Marketing Services serving Aspen- Vail and Carbondale. CO

SEO Research + Strategy

Be found for what you actually do. Keyword smart!

If your ideal client is searching for “holistic life coach for burnt-out moms” but your site’s optimized for “mindfulness,” we've got a disconnect. I dive deep into the search habits of your dream clients and uncover the keyword gold they’re actually typing into Google. Then, I help you build a strategy around that—so you’re not just showing up, you’re showing up in the right places for the right people. Like SEO matchmaking. But with spreadsheets.

SEO Content Marketing Strategist and Consultant & Keywrod Research. A Digital Marketing Agency Aspen and Carbondale. CO

Content Marketing

Content is Queen...but strategy is her crown.

Posting random blogs and hoping for the best? That’s like throwing cooked spaghetti at the wall and calling it marketing. I help you build a search-driven content plan that’s purposeful, profitable, and totally doable. Think blog topics people are actually searching for, lead magnets that don’t collect digital dust, and email sequences that spark engagement (not eye-rolls). We’ll get your podcast, YouTube, and social humming too—with less hustle and more heart

Local SEO Services & Keywrod Research Carbondale. CO

Local SEO

You want to get found locally? Start here.

Want to show up in those coveted top 3 spots on Google Maps when someone searches for your service? (Of course you do.) I’ll optimize your Google Business Profile, whip your local citations into shape, and make sure your happy clients are leaving the right kind of love. It’s time to bring your business out of the digital shadows and into your ideal customers’ search results—right when they need you most..

See What Digital Marketing Clients Have to say...


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Linda Armstrong

Certified Body, Belief, & Emotion Code Practitioner

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Chuck Wilson

Project Engineer turned Sacred Drum Maker


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Sunny Swearsky

Trauma Therapist

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Deborah Edwards

Want More Ways to Rank High, Shine Bright, Get Clients?

Behind every thriving branded business between Aspen & Vail, Colorado is a smart digital marketing strategy—and yes, you're ready for it. 

Personal Branding...It's Way More Than a Logo!

As your dedicated Personal Branding Strategist, I help you uncover and define the most powerful, aligned, and magnetic version of YOU—so you can show up confidently, consistently, and unapologetically in your business. We’ll dive deep into your mission, your values, your voice, and your zone of genius to craft a personal brand that’s both authentic and wildly impactful. This is your time to stand out, speak up, and attract your dream clients with clarity and purpose. Ready to supercharge your visibility and uplevel your business?

So, if you're looking for a digital marketing agency serving the Colorado Rocky Mountain communities between Aspen & Vail that provide personal branding services, you've stumbled upon the perfect place!


Search-Driven WordPress Website Design

If your website’s more “meh” than magnetic, it’s time for a glow-up. I build beautiful, intuitive WordPress websites that are SEO-optimized from the get-go. Translation: they look great, load fast, and help you get found. My sites are built with strategy baked into every corner—so visitors aren’t just scrolling, they’re clicking, booking, and buying. You bring the magic, I’ll bring the tech-savvy sparkle.

So, if you're looking for a digital marketing agency serving the Colorado Rocky Mountain communities between Aspen & Vail that provide WordPress web design services, you've stumbled upon the perfect place!

What they say



Holly Scalmanini Testimonial

“I began working with Liz in December of 2016. When I thought of the possibilities that Liz could bring to my business, I was both excited and terrified.  I could see the potential for me to become busy, but I had a lack of confidence in myself and my abilities. Liz was very supportive of me. She recommended the book Power Vs Force by David Hawkins. This was very helpful to me. Slowly I felt myself begin to open up and relax. I began to take myself less seriously which helped me to let go. Through this process I began to feel more confident. As I did this, I became busier. It took about 4 months before things became really busy for me and at that point, I felt ready.”

Holly Scalmanini, L.Ac.

Certified Medical Intuitive & Acupuncturist

Professional, kept timeline, excellent results, and had great ideas that improved my business.

I recently asked Liz to consult with my son on an affiliate marketing business he wants to build. My husband and I are sooo glad we did! It was highly enlightening for all of us.

Testimonial CHeryl Murphy

Working with Liz has helped my business grow financially, right from the beginning. She created a business platform that aligns what I do with my customer’s needs.

My business continues to grow and thanks to Liz’s help, reaches broader audiences.

cheryl murphy 

MediumCheryl.com

Ready?

Get in Touch!

Build Your Dream Online Business
Unlock Freedom & Wealth Potential

Discover Step-by-Step Strategies
for Building a Profitable Online Business You Love
& Living Life on Your Terms

A Note from Liz Gracia

I'm on a Mission!

To launch impactful online businesses, personal brands and content marketing strategies for 100’s if not 1000’s of mission driven Colorado entrepreneurs that are willing to:

  • step into courage,
  • accept that they are creators of their own experience,
  • own their own brilliance and
  • accept that choosing and aligning with a (proven) higher power is always a conscious choice worth making.

Supercharge Your Online Business with a 6, 7, & 8 Figure "Wonder Woman" Brand

Share the Love and...

The Athena Arena Wisdom & Insights for Creating Impactful Personal Brands and Content Marketing Strategies.

Connect with Me

location

Regus Workway

310 Market Street

Basalt, CO 81621

email me

Contact

Liz Gracia

Digital Marketing Agency Aspen-Vail

Online Business-Building, Personal Branding &

Content Marketing Strategist

970-404-0492

schedule a complimentary 30 min. consult

Find a time for a Zoom meeting here:

We're a Digital Marketing Agency Serving Aspen-Vail, CO 

Elevate Your Brand with Multiple Revenue Streams & Strategies

Embark on a transformative journey with TheAthenaArena.com, a digital marketing agency enthusiastically championing dynamic “Wonder Woman” brands supporting the vibrant Colorado Rocky Mountain communities from Aspen to Vail, Snowmass, Basalt, Carbondale, Avon, Edwards and Glenwood Springs; we specialize in elevating “Wonder Woman” brands worldwide.! We deliver innovative content and online business development strategies and SEO-smart WordPress solutions to life and health coaches, business innovators, local small businesses and therapists keen on building compelling personal brands and lucrative revenue streams.

Are you prepared to create change and captivate more audiences?

Book your free 30-minute consultation, feature your business in our search-driven niche directory, and discover a treasure trove of resources on our sister site, TheMindBodySpiritNetwork.com.

“Unlock top-tier resources and innovative ideas to grow your practice. Discover tools, and insightful strategies to optimize your income streams.” Get started today!

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