It's "The Foundational Basics" for any new business, branding or digital marketing efforts!​

So, If You Find Yourself Fumbling Around in the Dark With Your Business, Personal Branding or 
Online Marketing Efforts...
(as described in Power Play #3)

Then my dear Athena,  you need a solid plan (web marketing strategy, content marketing strategy, business products & services development strategy, and personal branding strategy) and a solid understanding of where you stand in the marketplace.

A great way to start, without diving all the way in heads 1st (with my Athena Arena Brand Builder Bootcamp) is with (what I call) a Small Business Branding & Awareness Boost. This Athena Arena "Starter Kit" stands alone! Meaning, you can take it anywhere and use it for planning years to come.