About this course
Dear "Athena" in the [ Fill in Your Brilliance Here ] Arena,
Thank you for entrusting me with (what I call) the "Foundational Basics for Your Online Success"!
My name is Liz Gracia and I am "The Athena" in the digital marketing and brand building "Arena".
I have been empowering small business owners and solopreneurs with their web design, digital marketing and brand building initiatives since 2009.
I've discovered a thing or two because I've been open to learning and experimenting to see what works in marketing and business and what doesn't for close to 30 years.
I have been a serial entrepreneur-ess my whole life!
Here's just two of those successful and meaningful ventures:
I bought a restaurant on Nantucket ( The Morning Glory Cafe ) at age 24 with no money down, and created a beloved establishment (Voted One of Nantucket's Best Breakfasts) for 14 years. (If you've ever eaten a Morning Glory Muffin, then we're connected!)
I was also founder of Sweet Peas Home, Inc. a multi unit home furnishings retail establishment in Boston's Back Bay and Nantucket for 10 years. This was another beloved establishment that was Voted One of Boston Magazine's Best Gift Stores.
My first foray into the digital world was in 1999 when I launched my 1st e-commerce website for Sweet Peas Home. I learned quickly about SEO and web design way back then.
I've been an intuitive, creative and innovative online marketer, web designer and brand builder ever since!
If you have any questions about anything business or marketing related, I'm here to share my wisdom and experience with you to the best of my ability.
Here's to Being "The Athena" in Your Brilliant "Arena"!
Liz Gracia Founder, Personal Brand Builder, Athena in the Digital Marketing Arena and Consciousness Coach
TheAthenaArena.com SuperCharge Your Business with a Wonder Woman Brand"
This course is the "Foundational Basic" for any online marketing endeavor and for sure, launching a "Wonder Woman Brand"!
If you aspire to grow your business online, I DO NOT recommend do these 10 things...
In this short introduction to personal branding (if you are a solopreneur or a small business owner and could be considered the "face of" your brand) my intention is to help you fully understand the significance of branding.
The branding process will "shore up" every aspect of your business and clearly and concisely define:
If you built your own website or hired a low cost website designer, you may have missed this vital part of the web design equation and that's what's called user experience (UX Design).
Put your website to the test!
Could your website be costing you customers?